The Essentials of Online Marketing Optimization
Tuesday, May 20, 2014 from 3:00 PM to 4:30 PM (EDT)
San Francisco, California
London, United Kingdom
Is your website bringing the highest Return On Investment (ROI)? Is your content optimized for search engines top ranking?
This seminar will provide an overview of the essentials of Online Marketing Optimization for improving your online exposure and focusing your marketing budget on your relevant target audience.
• Learn time-tested methodologies for expanding your online target audience
• Understand proven techniques for optimizing your Adwords campaigns
• Develop strategies for creating relevant and engaging content favored by search engines
• Measure, improve, and optimize the performance of your online campaigns
Bilal Saleh is a Principal Partner at E-Nor responsible for the US Southeastern region based in Tampa, Florida.
Bilal is a veteran of the mobile industry and has a background of more than 20 years as a global executive with experience in consulting, qualitative and quantitative market research, business development, sales, marketing and general management. In addition, Bilal has consulted global and regional service providers on analyzing market trends and developing business strategies to leverage opportunities in new media and converged applications and in developing innovative mobile end-user experiences and profitable business models.
Bilal has held senior management positions at MCI and Motorola, building high performance product and business development teams across the U.S., Europe, India, China and the Middle East, delivering measurable economic values to top-tier organizations worldwide.Bilal established the Global Mobile Applications Services business for Motorola, focusing on developing innovative mobile applications for tier-1 mobile operators. He also institutionalized rigorous data-driven marketing and sales processes based on competitive threat, market demand analysis and leads qualification.
Bilal has helped shape the mobile industry through a number of key initiatives including founding the Location Interoperability Forum (LIF). He chaired the board of directors for two consecutive years prior to integrating the organization with the Open Mobile Alliance (OMA) in 2002. Bilal holds a Bachelor of Science degree in Electronics Engineering, a Master of Science degree in Computer Science and a Master of Business Administration degree from the Kellogg School of Management at Northwestern University. He holds three granted U.S. patents and is a member of the Digital Analytics Association (DAA).
USF is an Equal Opportunity/ Equal Access/ Affirmative Action Institution. Please notify USF CONNECT, 3802 Spectrum Blvd., Suite 100, Tampa, FL, 33612, call 813-974-1082, or email Wendy Plant at email@example.com, a minimum of five (5) working days in advance, if an accommodation for a disability is required.
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When & Where
USF CONNECT events are presented by experienced executives and are focused towards the business aspects of technology firms. We host monthly seminars on various topics of interest for start-up companies; visit our calendar for a complete listing of USF CONNECT and partner events.