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The Essentials of Online Marketing Optimization


Tuesday, May 20, 2014 from 3:00 PM to 4:30 PM (EDT)

The Essentials of Online Marketing Optimization

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Is your website bringing the highest Return On Investment (ROI)? Is your content optimized for search engines top ranking?

This seminar will provide an overview of the essentials of Online Marketing Optimization for improving your online exposure and focusing your marketing budget on your relevant target audience.
•    Learn time-tested methodologies for expanding your online target audience
•    Understand proven techniques for optimizing your Adwords campaigns
•    Develop strategies for creating relevant and engaging content favored by search engines
•    Measure, improve, and optimize the performance of your online campaigns

Bilal Saleh is a Principal Partner at E-Nor responsible for the US Southeastern region based in Tampa, Florida.

About Bilal

Bilal is a veteran of the mobile industry and has a background of more than 20 years as a global executive with experience in consulting, qualitative and quantitative market research, business development, sales, marketing and general management. In addition, Bilal has consulted global and regional service providers on analyzing market trends and developing business strategies to leverage opportunities in new media and converged applications and in developing innovative mobile end-user experiences and profitable business models.

Bilal has held senior management positions at MCI and Motorola, building high performance product and business development teams across the U.S., Europe, India, China and the Middle East, delivering measurable economic values to top-tier organizations worldwide.Bilal established the Global Mobile Applications Services business for Motorola, focusing on developing innovative mobile applications for tier-1 mobile operators. He also institutionalized rigorous data-driven marketing and sales processes based on competitive threat, market demand analysis and leads qualification.

Bilal has helped shape the mobile industry through a number of key initiatives including founding the Location Interoperability Forum (LIF). He chaired the board of directors for two consecutive years prior to integrating the organization with the Open Mobile Alliance (OMA) in 2002. Bilal holds a Bachelor of Science degree in Electronics Engineering, a Master of Science degree in Computer Science and a Master of Business Administration degree from the Kellogg School of Management at Northwestern University. He holds three granted U.S. patents and is a member of the Digital Analytics Association (DAA).

USF is an Equal Opportunity/ Equal Access/ Affirmative Action Institution. Please notify USF CONNECT, 3802 Spectrum Blvd., Suite 100, Tampa, FL, 33612, call 813-974-1082, or email Wendy Plant at wplant@usf.edu, a minimum of five (5) working days in advance, if an accommodation for a disability is required.

Disclaimer: The University of South Florida and USF Research Foundation, Inc. are committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions, perspectives and professional experiences are invited to the campus to provide the community with important or differing points of view, some of which may be deemed controversial. The views, opinions and conclusions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community. Nor are those invited to speak on campus necessarily authorized agents or representatives of the University or Research Foundation. The use of University or Research Foundation facilities for an event or presentation does not constitute an endorsement by the University or Research Foundation of the views, opinions and conclusions of those invited to speak.

Have questions about The Essentials of Online Marketing Optimization? Contact USF CONNECT

When & Where

USF CONNECT - Oak View Room - USF Research Park
3720 Spectrum Blvd
Tampa, FL 33620

Tuesday, May 20, 2014 from 3:00 PM to 4:30 PM (EDT)

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USF CONNECT is the business and economic development initiative of the University of South Florida (USF) that provides support for technology start-ups and serves as the point of entry for companies looking to do business with USF.


  • Drives economic development through several programs including Tampa Bay Technology Incubator (TBTI), Student Innovation Incubator (SII), and the Florida High Tech Corridor Council’s (The Corridor) Matching Grants Research Program
  • Unites technology and talent with businesses throughout a 23 county region, providing access to top-tier research, faculty, students, inventors, local organizations, economic development councils, supporting industry and capital funding sources
  • Facilitates the needs of Tampa Bay's technology and bio/life sciences entrepreneurs throughout the business life cycle by providing professional amenities and resources for successful business development and technology commercialization
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The Essentials of Online Marketing Optimization
Tampa, FL Events Seminar Business

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