Join Adknowledge / Digital Media and discover how to build your brand through social media.
The digital tipping point – The future of branding and social media
Brett Brewer (President of Adknowledge & Co-founder of Myspace)
"Who killed Traditional Media"
(Key Note Speaker)
• Macro trends: changes in share of voice. Newspapers: here today, gone tomorrow?
• The rise of social media: the habits of the younger demo.
• Case study: video application
Brett Brewer is a
leading Internet pioneer and executive who has built, operated and sold
Internet media companies. Mr. Brewer co-founded his first Internet
company, Intermix Media, just two years our of UCLA. From 1998 through
its successful $673 million sale to News Corporation in October of
2005, Intermix Media launched several different businesses including
Skilljam.com, ecommerce site Alena, and the wildly popular Myspace.com.
Mr. Brewer was the only senior executive and board member to remain and
lead the company from inception through sale to News Corporation.
In his current position as President and Director of Adknowledge Inc, Mr. Brewer is well on his way to helping build another successful Internet company. This advertising technology company has had strong growth in both revenues and profits and attracted a $48 million minority stake investment from Technology Crossover Ventures (TCV). Adknowledge was a Red Herring top 200 company for 2006 and a Red Herring top 100 company in 2007.
He is an in-demand international speaker who has been featured at numerous industry events, including Goldman Sachs Internet Conference, Gridley Conference, JMP Research Conference, ThinkEquity Growth Conference, Software Information Industry Association, Red Herring, Venice Festival of Media, Dow Jones VentureWire Technology Ventures and Montgomery Technology Conference.
Brian Garret (Crosscut Ventures - California)
"Brand Engagement in Social Media"
(Case Studies and Success Stories across the Digital Media Ecosystem)
• Social media: Still the early days.
• Advertisers: How to develop effective ways to engage the users of social networks
• Case Studies: What has and has not worked.
in the funding and building of early-stage technology and media
companies, Brian is very active in the California start-up community.
Prior to co-founding Crosscut, Brian played an active role in managing
and investing three funds totaling more than $500 million. Over the
past four years, he has had a frontline view of the emergence of social
media and the efforts of advertisers and brands to effectively message
to and monetize the users of social networks.
Plus Additional Speakers
Markus von der Luehe (Managing Director, Adknowledge Australia)
Markus has 12 years
of international Business Development, Consulting, Market Research and
Stategy experience covering Online Media and Advertising. Before
joining Adknowledge, Markus worked for Sensis Interactive, Ninemsn,
Nielsen//Netratings, PwC Consulting and OgilvyOne in Germany.
Alistair Henderson (Director OMD Fuse)
“I Kissed Social Network Marketing, and I Liked It.” (apologies to Kate Perry)
(Case Study: V-Raw for V Energy Drink)
• How to find your brand’s place role in a world of content.
• Transmedia planning – love a good buzz-word.
• Learnings from traditional PR and sponsorship for new user-generated content and online community marketing.
Alistair is the founder and Director of OMD Fuse Australia, OMD’s strategic branded content unit based in Sydney. OMD Fuse has delivered major content and brand experience-led projects for clients such as Telstra, Johnson & Johnson, Beiersdorf, BigPond, V Energy Drink and McDonald’s. The group’s work has earned awards such as AdNews Media Campaign of the Year 2007, and recognition as a finalist at the Cannes Advertising Festival, the Media Federation Awards, the Australian Direct Marketing Awards, the B&T Awards, and the Asian Marketing Effectiveness Awards.
Fi Bendall (Director Bendalls Group)
“How Social Media Translates into Social Commerce”
(Marketing is this season’s must have!)
• ‘Word of Mouth’ Marketing: Does it translate into brand recognition and actual business results?
• Outside the realm of social media advertising, can word of mouth really be tracked?
• Learnings from generating and tracking word-of-mouth campaigns.
Fi is a
leading interactive and digital media specialist. With more than 20
years experience in the digital sector, she has developed key ISP
strategies for the BBC, and has developed digital strategies for
Australian clients such as Microsoft, News Interactive, Tourism
Tasmania, RaboPlus, Amnesty International, and Earth Hour. She is a
regular contributor to Australian publications.
Laurel Papworth (Social Networking Strategist)
“The Business of Being Social: Monetisation Models in Social Media.”
(The truth about monetization models for online communities)
• Returns on investment for engaging with user-generated content.
• Communication and collaboration with the consumer.
• How social networks earn money for their investors and developers.
Australia’s leading social network strategist, working with media and
marketing companies across Asia Pacific and the Middle East on building
and maintaining social networks. Laurel’s blog on online communities
and social networks has been placed in the global Power150 media and
marketing blogs by AdAge and in the top 4 Australia by B&T
Magazine. She conducts professional development workshops at the
University of Sydney and she currently consults at the Australian Film
Television and Radio School (Social Media Film).
When & Where
Founded in 1 January 2004, Adknowledge is the No. 1 social application network in the world. We connect advertisers with the top 5 Australian Social Networking sites via social applications. Currently Adknowledge Inc. is delivering over 10 billion ads impressions globally per month, with 500 million of these being delivered in Australia. We have offices in Kansas City, Los Angeles, San Francisco, New York, London & Sydney.