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The Digital Consumer Journey | IMC SIG | August 7, 2012 | Chicago AMA

Chicago AMA

Tuesday, August 7, 2012 from 5:30 PM to 7:30 PM (CDT)

The Digital Consumer Journey | IMC SIG | August 7,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Non-Member Ended $15.00 $0.00
Member Ended $10.00 $0.00

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Event Details

The Digital Consumer Journey

Date: August 7, 2012

Time: 5:30 - 7:30PM


IIT Stuart School of Business

565 West Adams Street, Room 470

Chicago, IL 60606


What is the "day in the life" of your digital consumer?

Did they download your mobile app? Open your email? Place an item in their shopping cart? Did they even make a purchase?

Join our guest speaker Kelsey Horine, Senior Strategic Consultant at Aspen Marketing, as she walks us through client examples of customer digital touch points during the purchase cycle. Kelsey will show how awareness and understanding of these touch points and behaviors helps you test and optimize your digital campaigns.

You will take away from this event:

  • Fresh insights on customer behavior and purchase decisions
  • Roadmap to caputuring more value through cross-channel, consumer-centric goals
  • Best analytics tools to achieve your goals
  • Tips on making mountains of data more manageable by integrating customer information and data warehousing systems

Complimentary refreshments will be served. 

We encourage you to register in advance of the event, as onsite registration will be $20 for members and non-members.


The Integrated Marketing & Communications SIG is just one of Chicago AMA’s eight new Special Interest Groups: Consumer Packaged Goods, Digital & Social Media, Financial Services, Healthcare Marketing, Market Research, Marketing Higher Education and Nonprofit Marketing.


Connect with the marketers in your industry who tackle the same challenges and opportunities as you. Meet other SIG members face-to-face in uniquely collaborative, conversational environments to share insights, experiences and marketing wisdom. Continue the conversation online through a variety of chapter communication channels.


SIG events and activities are open to Chicago AMA members and non-members.


Click here to join a SIG and stay informed about upcoming SIG activities, or email sigs@chicagoama.org for additional information.



Have questions about The Digital Consumer Journey | IMC SIG | August 7, 2012 | Chicago AMA? Contact Chicago AMA

When & Where

IIT Stuart School of Business
565 W Adams St
Chicago, IL 60606

Tuesday, August 7, 2012 from 5:30 PM to 7:30 PM (CDT)

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Chicago AMA

The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another. 

The Chicago Chapter of the AMA connects with more than 10,000 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.

Cancelation policy: Refund requests must be made 24 hours prior to event start time. There is a $10 cancelation fee. For Momentum and BrandSmart, refunds requests must be made 48 hours in advance and there is a $25 cancellation fee.



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The Digital Consumer Journey | IMC SIG | August 7, 2012 | Chicago AMA
Chicago, IL Events Class

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