The Digital Consumer Journey | IMC SIG | August 7, 2012 | Chicago AMA
Tuesday, August 7, 2012 from 5:30 PM to 7:30 PM (CDT)
San Francisco, California
London, United Kingdom
The Digital Consumer Journey
Date: August 7, 2012
Time: 5:30 - 7:30PM
IIT Stuart School of Business
565 West Adams Street, Room 470
Chicago, IL 60606
What is the "day in the life" of your digital consumer?
Did they download your mobile app? Open your email? Place an item in their shopping cart? Did they even make a purchase?
Join our guest speaker Kelsey Horine, Senior Strategic Consultant at Aspen Marketing, as she walks us through client examples of customer digital touch points during the purchase cycle. Kelsey will show how awareness and understanding of these touch points and behaviors helps you test and optimize your digital campaigns.
You will take away from this event:
- Fresh insights on customer behavior and purchase decisions
- Roadmap to caputuring more value through cross-channel, consumer-centric goals
- Best analytics tools to achieve your goals
- Tips on making mountains of data more manageable by integrating customer information and data warehousing systems
Complimentary refreshments will be served.
We encourage you to register in advance of the event, as onsite registration will be $20 for members and non-members.
The Integrated Marketing & Communications SIG is just one of Chicago AMA’s eight new Special Interest Groups: Consumer Packaged Goods, Digital & Social Media, Financial Services, Healthcare Marketing, Market Research, Marketing Higher Education and Nonprofit Marketing.
Connect with the marketers in your industry who tackle the same challenges and opportunities as you. Meet other SIG members face-to-face in uniquely collaborative, conversational environments to share insights, experiences and marketing wisdom. Continue the conversation online through a variety of chapter communication channels.
SIG events and activities are open to Chicago AMA members and non-members.
When & Where
The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another.
The Chicago Chapter of the AMA connects with more than 7,000 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.