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The Content Marketing Art Of War

BMA Carolinas

Wednesday, April 10, 2013 from 11:30 AM to 1:00 PM (EDT)

The Content Marketing Art Of War

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $20.00 $0.00
Non-Member Ended $35.00 $0.00
Early Register: Non-Member Ended $30.00 $0.00
Early Register: Member Giveaway (limit 10) Ended $20.00 $0.00
Event Sponsorship
• 5 minutes at the podium • Inclusion of brand on promotional material • Free ticket to that event • List of all attendees (members & non-members) • Display area at the event
Ended $250.00 $0.00

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Event Details

The Content Marketing Art of War
John Lane - VP, Strategy & Creative at Centerline Digital

Research shows that, on average, B2B buyers are around 60% of the way through the purchase decision-making process before making contact with a sales rep. To win the business, you have to win in that first 60%. And the key to winning is valuable, timely content.

Last month, we learned about the basics of content marketing and the importance of having a content strategy that ties into business objectives. In this month's luncheon, John will borrow from the teachings of Sun Tzu, and apply them to real-world case studies of how industry-leading businesses are winning the first 60%. More importantly, you'll learn how you can apply those content marketing methods to your own business.



John Lane is Vice President, Strategy & Creative for
Centerline Digital— a role in which he crafts content strategies that help clients like IBM, GE and ChannelAdvisor reach their target audiences in the ever-evolving digital world. John also guides the creation of the deliverables (websites, videos, etc.) and programs (social media, context planning, etc.) that activate those strategies. And he puts his extensive experience with analytics and optimization to continually improve those programs once they are launched. 

You can find John on Twitter and LinkedIn (among other social media outlets). 



Have questions about The Content Marketing Art Of War ? Contact BMA Carolinas

When & Where

Bonterra Wine & Dining Room
1829 Cleveland Avenue
Charlotte, NC 28203

Wednesday, April 10, 2013 from 11:30 AM to 1:00 PM (EDT)

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BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

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The Content Marketing Art Of War
Charlotte, NC Events Networking

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