The CMO League - Canada
Monday, January 11, 2010 from 6:00 PM to 9:00 PM (EST)
This is an invite-only area - to be part of an exclusive group of Canadian marketing people and attend our inaugural CMO League event.
Here are the facts about our event and VIP marketing leaders network below:
On Monday, January 11th, 2010, we are hosting our inaugural CMO League in Toronto – an opportunity for marketing chiefs from a wide spectrum of Canadian businesses to gather, socialize, network, broaden perspectives, trade stories, advice and business cards with their peers.
What is the Agenda for the CMO League - January 11th:
7pm-7:15pm Mission, Sponsors, Intro first speakers
7:15pm Grant McCracken – Anthropologist, Senior Harvard Lecturer, Blogger, member of MIT’s Convergence Culture Consortiuum, and author of Culture and Consumption, Transformation, Flock and Flow and just released book …
“Chief Culture Officer – How to Create a Living Breathing Organization”(Presentation+ Q&A)
The North American corporation needs a new professional. It needs a Chief Culture Officer (CCO). Grant clearly see the patterns in which innovation, enterprise and smart people can influence change, create value, and respond to popular culture—where real people experience choice. He argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture both domestically and the world. The professionalism of the CCO’s would allow the corporation to see coming change, even when they only have the weakest of signals. Bursting with insight, character, and storytelling flair, Chief Culture Officer is sure to expand your horizons—and your business.
Here’s what famed marketing educator Phillip Kotler had to say “Marketing gets failing grades when it comes to understanding and using culture. In Chief Culture Officer—a delectable cultural soup that is sure to stir your taste buds—Grant McCracken makes a compelling case that culture will be marketing’s next silver bullet. I whole-heartedly endorse his call for bringing culture-thinking into the company.”
8:05pm 2nd Half Introduction
8:10pm Ted Graham, Interbrand Canada – Best Global Brands Report – Top Movers and Insights, Affirmations, Surprises and Brand Valuation (Presentation and Q&A)
A year in review for the top 100 brands. It's the 10th anniversary of Interbrand's Best Global Brands study. In a year of unprecedented economic change the 2009 results provide powerful lessons to create and manage brand value. How has the global recession impacted the Best Global Brands and what implications might that have for brands in Canada? Interbrand is globally recognized for being at the forefront of the dialogue and practice behind building brands as business assets. They create and manage brand value by making the brand central to the business’s strategic aims.
9:00pm Close out and post event networking
When: 6-9pm+, Monday, January 11th, 2010
Where: The Spoke Club, 600 King St. West – 4th Floor Entrance/3rd Floor Gallery - http://www.thespokeclub.com/ (closest intersection King & Portland)
Why: The first event of the CMO League – a unique gathering of Canadian marketers – ideas, events and inspiration for business people
How Much: $100 – cost includes free book “Chief Culture Officer – How
to Create a Living Breathing Organization”, first drink and appetizers/hors
d’oeuvres. Business recipts available.
To Attend: We are limiting attendance to 40 people (maximum 1 guest per invitee) , select sponsors, first 20 registrants get a copy of Interbrand Top Brands report
To Join our Larger Community: The LOKBP - For Canadian business people slightly ahed of their time http://theleagueofkickassbusinesspeople.ning.com/
When & Where
The CMO League (as part of the LOK)
A collection of Canada's heads of marketing.