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The Business of Sports Marketing and Licensing
In 2007, Roush Racing, one of the premier organizations in NASCAR, joined with Fenway Sports Group, owner of the Boston Red Sox and Fenway Park, to form a powerful racing and sports marketing organization. That company, Roush Fenway Racing, combines two championship organizations to benefit fans and sponsors who support the sport of NASCAR racing.
Join Greg Perkins, the Director of Licensing at Roush Fenway Racing, as he discusses the business of sports marketing and licensing. The full-service licensing program provides all the necessary tools to broaden exposure and capitalize on the explosive popularity of NASCAR and its drivers.
Greg will share how sports marketing and licensing can help your business:
- Utilize motorsports program as an effective B2B platform
- Increase consumer interactions
- Increase sales/business
- Increase awareness
- Collect data
Greg Perkins, Director of Licensing, Roush Fenway Racing
When & Where
The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.