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The Business of Sports Marketing & Licensing

BMA Carolinas

Wednesday, November 14, 2012 from 11:30 AM to 1:30 PM (EST)

The Business of Sports Marketing & Licensing

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $20.00 $0.00
Non-Member Ended $35.00 $0.00
Event Sponsor Ended $230.00 $0.00

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Event Details

The Business of Sports Marketing and Licensing

In 2007, Roush Racing, one of the premier organizations in NASCAR, joined with Fenway Sports Group, owner of the Boston Red Sox and Fenway Park, to form a powerful racing and sports marketing organization. That company, Roush Fenway Racing, combines two championship organizations to benefit fans and sponsors who support the sport of NASCAR racing.

Join Greg Perkins, the Director of Licensing at Roush Fenway Racing, as he discusses the business of sports marketing and licensing. The full-service licensing program provides all the necessary tools to broaden exposure and capitalize on the explosive popularity of NASCAR and its drivers. 

Greg will share how sports marketing and licensing can help your business:

  • Utilize motorsports program as an effective B2B platform
  • Increase consumer interactions
  • Increase sales/business
  • Increase awareness
  • Collect data 
     




Speaker:



Greg Perkins, Director of Licensing, Roush Fenway Racing

 

 

 

 

Have questions about The Business of Sports Marketing & Licensing ? Contact BMA Carolinas

When & Where


Bonterra Wine & Dining Room
1829 Cleveland Avenue
Charlotte, NC 28203

Wednesday, November 14, 2012 from 11:30 AM to 1:30 PM (EST)


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Organizer

BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

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