The Brand Promise: Creating One and Leveraging It
Friday, November 16, 2012 from 8:15 AM to 9:15 AM (CST)
San Francisco, California
London, United Kingdom
What's your Brand Promise?
In the past year I've had some success helping a number of clients use a pretty simple formula for determining their "elusive" brand promise. We'll start this Growth Series event by defining the term, reviewing the formula, and doing a case study on a nationally known company that follows the formula.
Then, in rapid fire format, we'll review four to five local Brand Promises, all created in the last year, and then start you on the path of creating your own.
Finally we'll take a little bit of time going over what to do with it next to energize sales, align execution, and deliver profitability.
The In-Synk Brand Promise is "Forward Progress" which is what the Business Growth Series delivers everytime we hold it. This one will clarify your strategy and energize your execution.
Doors open at 8:00. Program starts at 8:15 and ends by 9:15. Coffee provided. Come ready to learn and work.
See you then.
When & Where
In-Synk: Aligning Strategies, Actions and Goals
Creating a community of "Level Five" leaders who desire growth in their organizations through the use of proven, progressive practices that work. No folklore here.