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The Big Rethink 2014 US

March 13th 2014

New York, NY

The Big Rethink 2014 US

The Big Rethink 2014 US: The 360-degree CMO

The Economist

Thursday, March 13, 2014 from 9:00 AM to 7:00 PM (EDT)

The Big Rethink 2014 US: The 360-degree CMO

Ticket Information

Ticket Type Sales End Price Fee Quantity
Standard Registration Ended $1,295.00 $0.00
Early Registration Ended $895.00 $0.00

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Event Details

The Economist’s look at the essential global, mobile, social and data strategies marketing leaders must adopt today in order to successfully adapt and communicate with tomorrow’s audience.


8:30 am
Opening Remarks
An overview of the seismic changes disrupting the world of marketing, addressed by Martin Giles, U.S. Technology Correspondent; Alexandra Suich, Media Correspondent; and Matthew Bishop, U.S. Business Editor and New York bureau chief.


Section I: Going Global: Grabbing the World’s Attention
Effective Marketing Strategies for High-Growth Emerging Markets

300 Million Strong and Growing: Marketing to the Chinese Middle Class

Section II: Getting Real about Mobile Matters

Real-Time Marketing: From Hype to Hope

Mobile Video Ads: Excellence Amidst Excrement

Morning Networking Break


From Mistakes to Mastery: Lessons Learned from Mobile Blunders

Section III: Media Moguls
The Empires Strike Back: The Reinvention of Storied Old & New Media Brands

Challenger Brands: Taking on No. 1


Section IV: Big Data
1:30 pm          

Signal vs. Noise: Fine-Tuning Big Data to Make It Meaningful

2:00 pm          
The New Collaborators: Managing Digital in the C-Suite

2:30-3:30 pm 
Preliminary Working Groups:
* Combining Business with Pleasure: Why BTB Marketing Needs to Become More Like BTC to Succeed
* The Cookie Crumbles: Targeting Consumers in a Mobile-Dominant, “Do Not Track” World

* Let the Games Begin: How, When and Why to Build Great Gamification into Your Marketing Plans
* The Authenticity Gap: Managing Expectations and Experience (Sponsored)
* Reputational Risk Insurance: The Ultimate Guide for CMOs (Sponsored)
* Keeping Up with the Kids: Staying Relevant on the Coolest Social Media Sites
* Continuing the Conversation: How to Keep Consumers Talking After a Campaign Ends

3:30 pm          
Afternoon Networking Break

Section V: Socialism

3:55 pm          
Video Special Report: A Visit to a Social-Media War Room

Playing Favorites: The Best Social Media Sites


Tomorrow’s Tumblr: What’s Next in Social Media?


Section VI: Trendspotting


4:40-5:10 pm 
Content Marketing: The Next Chapter


5:10-5:25 pm
The Sci-Fi Future Is Almost Here: Marketing in 2015

The Big Rethink Award/Challenge Winner

5:45 pm          
Closing Remarks
















Have questions about The Big Rethink 2014 US: The 360-degree CMO? Contact The Economist

When & Where

10 on the Park

New York, NY 10019

Thursday, March 13, 2014 from 9:00 AM to 7:00 PM (EDT)

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