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SoCal BMA's 'The Leading Edge" signature series presents...

The B2B Content Marketing Forum and Newport Harbor Cruise, Sunset Reception


Wednesday, August 6, 2014 from 3:30 PM to 8:30 PM (PDT)

The B2B Content Marketing Forum and Newport Harbor...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Advance Registration   more info Ended $85.00 $5.24
General Admission
This General Registration rate applies to SoCal BMA Members and Non-Members, and comes into effect once Advance Registration Discount has ended. ALL discounts ended Aug 3. (NOTICE: At-the-Door is Cash-Only. First come, first serve.)
Ended $115.00 $6.74

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Event Details

Aug 6 • Wednesday • 3:30p-8:30p • OC-Newport Beach

The B2B Content Marketing Forum
and Newport Harbor Cruise Sunset Reception

Photo - David Lewis - DemandGen Photo - Christopher Bennett - 97th Floor Photo - Martin van der Roest - BataviaResearch

David Lewis
President & CEO

Christopher Bennett
Founder & CEO
97th Floor

Martin van der Roest
Batavia Research

Join us in Newport Beach, Wednesday afternoon, August 6, for B2B Content Marketing Forum, part of SoCal BMA's 'The Leading Edge' signature executive series.  About our speakers.

Sessions for this event:

  • Neuromarketing: Creating content campaigns that push the mental buy button
    presented by David Lewis, CEO, DemandGen
    Technology isn’t the only breakthrough science of modern marketing. Neuromarketing – the science behind human decision is helping marketing and sales teams improve their content to “push the mental buy button” of their prospects.  This engaging session covers the principles of Neuromarketing and how to apply them to your overall content strategy and lead nurture programs.

  • Aim First, Shoot Second: Mastering the complexity of b2b digital marketing
    a presentation by Christopher Bennett, CEO, 97th Floor
    Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.

  • What is the Content Marketing Index?
    a vendor showcase presentation by Martin van der Roest, President, Batavia Research

    How can you know your social media and content marketing efforts are performing? In this session, you will learn, through the use of CMI, how you can know what activities are moving the needle; how you are doing against your competitors; and what predictive insights can be distilled from others' activities.
    prove your content marketing efforts.

  • Harbor Cruise Sunset Reception
    To top off the afternoon, immediately following the forum presentations segment of this event, attendees will then board the yacht at the Balboa Bay Resort dock for our catered Newport Harbor cruise sunset reception -- a relaxing time of fresh coastal summer air, complimentary food & beverage, fantastic peer networking -- and spectacular views up and down the channel throughout the world-famous Newport Harbor!

Photo - Balboa Bay Resort - Waterfront

..S u m m a r y   a n d   o t h e r   D e t a i l s..

Attire - Business / Business Casual

Parking - $10 Valet parking only is available for chapter event attendees(SoCal BMA)
                 (Self parking is for hotel overnight guests only.)

Event - B2B Content Marketing Forum and Harbor Cruise Reception

Where - Balboa Bay Resort - 1221 West Coast Highway, Newport Beach 92660

Date & Time - August 6, Wednesday, 3:30p-8:30p

3:00p - Doors open for Registration Check-in (in the meeting room at Balboa Bay Resort)
3:30p - Program Begins

6:15p - Attendees Board the Yacht for Newport Harbor Cruise Sunset Reception
(complimentary wine and other beverages along with hearty hors d'oeuvres will be served)

8:30p - Yacht is back in the Dock - Event Ends

Early Bird Registration - Ended Wed, July 9
$65 - Non-members

Advance Registration - This rate ended Sun, Aug 3
$85 - Non-members

General Admission - This rate went into effect once Advance rate ended.  Register NOW
$115 - SoCal BMA Members and Non-Members - Cash only at door. First come, first serve.


Thank You to our Sponsors

Logo - UCI Extension
Logo - Oracle Marketing Cloud
Logo - Batavia Research
Logo - 97th Floor

Logo - Steve Giraud Photography


Make this your first
event as a SoCalBMA
Member, and save on your event registration!

Simply visit our
website to join online - Business Marketing Association, Southern California Chapter

Greater Los Angeles  •  Orange County  •  San Diego  •  Inland Empire
info@socalbma.org  • 866.318.8363  •  http://www.SoCalBMA.org

Have questions about The B2B Content Marketing Forum and Newport Harbor Cruise, Sunset Reception? Contact SoCal BMA

When & Where

Balboa Bay Resort
1221 West Coast Highway
Newport Beach, CA 92663

Wednesday, August 6, 2014 from 3:30 PM to 8:30 PM (PDT)

  Add to my calendar



Logo - SoCal BMA

Business Marketing Association (BMA) is the world's premier community devoted exclusively to advancing the business-to-business (b2b) marketing profession. Equipping and empowering today's business marketing leaders, BMA Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their b2b company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire.

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The B2B Content Marketing Forum and Newport Harbor Cruise, Sunset Reception
Newport Beach, CA Events Conference Business

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