The Atlanta Prize Linked Savings (PLS) Presentation Meeting
Thursday, June 14, 2012 from 2:00 PM to 4:00 PM (EDT)
Atlanta, United States
Good Day! My name is Venus Lockett and I am the Founder of Urban Asset Builders (UAB) Inc. While looking for ways to enhance and strengthen UAB's program offering, I came across the "Save to Win" Prize Linked Savings (PLS) program in Michigan.
I could see this program was an excellent savings incentive for low-to-moderate income individuals, and that this successful savings model would be a great asset building compliment not only to UAB’s programming, but to any organization working in the asset building and economic empowerment arena. I wondered why Georgia wasn't utilizing this product.
I did some research and was excited to find that Georgia’s laws are already set up to implement this program through our credit unions and banks, so we have arranged to have the PLS product presented here in Atlanta. We are very excited to share this opportunity with you:
Urban Asset Builders Inc. is pleased to host the Atlanta presentation for:
A Doorways to Dreams (D2D) Fund product.
Please join us for an after lunch meeting on:
Thursday, June 14, 2012, from 2-4 PM, at the Georgia Center for Nonprofits.
Refreshments will be served
At a time when savings are important, how do we engage consumers in the act of saving and reinstitute a culture of thrift in America? One promising way is to ensure that the act of saving is fun. Prize-Linked savings (PLS) models are structured to do exactly that - reward savings behavior to help motivate individuals to save by making it fun. PLS models have been implemented internationally and now applications of PLS are being tested in the United States - by financial institutions, businesses, entrepreneurs, and non-profits - to make savings fun and help more people save.
Joanna Smith-Ramani will conduct the presentation for the PLS products, which are typical savings products (savings accounts, CDs, savings bonds) that feature chances to win prizes. The products are structured to encourage savings by offering chances to win based on deposit activity - i.e. the more an accountholder saves, the more chances they have to win.
Joanna is the Director of Scale Strategies for D2D Fund, working on the expansion of successful innovation pilots. Prior to joining the D2D, Joanna was the Director of the Baltimore CASH (Creating Assets, Savings and Hope) Campaign, and asset building, tax preparation, and EITC coalition in Baltimore, MD. Joanna has over 12 years working in community development, community development finance, and personal finance/asset development. She has worked for Self Help Credit Union, ShoreBank, several Habitat for Humanity affiliates, and the Policy Development and Research Division of the U.S. Department of Housing and Urban Development. Joanna holds a master's in Public Policy from the John F. Kennedy School of Government at Harvard University.
If you're a financial institution looking for ways to increase savings participation of low-to-moderate income individuals, or an organization looking for ways to improve asset building outcomes and measurements, we look forward to sharing this exciting savings model with you.
Thank You, and we look forward to meeting you on June 14th,
The Urban Asset Builders Team.
When & Where
Urban Asset Builders, Inc.
URBAN A$$ET BUILDERS (UAB) Inc. is a grassroots social enterprise.
Our Mission begins with a focus on instilling a mindset that credit and savings are assets. It is to help improve the financial health of low-to-moderate income individuals and aspiring entrepreneurs, and empower them to build economic stability for themselves and their families; so they may contribute to the economic stability of our communities.
Our Vision: supportive communities that foster economic empowerment and practice equal opportunity and inclusion for everyone.
Get Money Smart Atlanta (GMSA)
is an initiative of URBAN A$$ET BUILDERS (UAB) Inc.
GMSA is in development and is a collaborative effort to keep the Money Smart Week® financial literacy awareness efforts going year round. The collaborative is for financial educators, financial institutions, schools, libraries, nonprofits, government agencies, businesses and the media. The mission is to form a collaboration that serves as an informational resource for metro Atlantans to learn about and be connected to educational programs, workshops, financial products, and services that are available to them in our local communities.
For more information about these local campaigns, please contact:
Venus R. Lockett