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The Art of Cold Calling

General Assembly

Thursday, August 29, 2013 from 7:00 PM to 8:30 PM (PDT)

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Single Ticket Ended $15.00 $1.82

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Event Details

The Art of Cold Calling

August 29th -- 7:00pm - 8:30pm

Scott Dudelson, COO Prodege

Even if you’re the greatest developer in the world, your business won’t go far if you can’t sell your product. Relying on the quality of your product to ‘sell itself’ is something you just can’t afford to do. This class will take you through the core processes of an effective sales cycle. Placing yourself in front of the right people is an art in itself and knowing how to communicate to corporations and other types of investors will have you capitalising on that effort.

You will learn the appropriate steps following the meeting to retain interest and keep the process from stalling. This class will also cover the more technical side of the sales process is monitored and maintained. Finally, core principles of Account Management will be discussed in order to prepare you to bring in the cash after all your hard work.

In this class, you will learn: 

  • Sales basics for selling to large corporate organisations 
  • How to get that first meeting 
  • What to do post meeting 
  • Account Management 
  • Overcoming objectives

Preparation: No preparation required. 


About the Instructor:

Scott Dudelson is an internet entrepreneur and co-founder / Chief Operating Officer of Prodege, LLC. As COO of Prodege, Dudelson spearheads the operations and business development of Prodege - owned properties, including the web’s premier online rewards destination, Swagbucks.com. In both 2011 & 2012 Prodege was placed highly on the Inc 500 fastest growing company list; Ranked two years in a row as a top 10 fastest growing private company in Los Angeles by the LA Business Journal; and named a finalist for the Colloquy award for excellence in loyalty marketing.
Prior to co-founding Prodege, Dudelson founded Music for Charity Productions - a non-profit consulting firm specializing in the marriage of entertainment brands and charitable causes. In 2005 Music for Charity Productions became one of the first firms to introduce SMS (text message) fundraising in the United States with the launch of the Sweet Relief Musicians Fund’s text for charity campaign featuring Pearl Jam, OK GO and other artists. While leading Music for Charity productions, the firm produced and promoted over a dozen benefit events featuring a wide variety of artists including Sheryl Crow, Bonnie Raitt, Jackson Browne, Sara Bareilles, Garbage, Crowded House, Jerry Cantrell (of Alice in Chains), and George Clinton.
Dudelson is also a writer, guest speaker and concert photographer who currently writes a business blog for Inc Magazine and has served as both a moderator and/or panelist at SXSW, and guest speaker at the Musicians Institute. Dudelson’s award winning concert photography is represented by RockPaperPhoto.com has appeared in the Los Angeles Times, KROQ.com, Flavorpill, AOL’s Spinner.com, LA & OC Weekly, and Classic Rock Magazine. He is currently based in Malibu, California.


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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about The Art of Cold Calling? Contact General Assembly

When & Where

604 Arizona Avenue
Santa Monica, CA 90401

Thursday, August 29, 2013 from 7:00 PM to 8:30 PM (PDT)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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The Art of Cold Calling
Santa Monica, CA Events Class

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