The Art of Becoming a Freelance Artist
Thursday, November 15, 2012 at 9:00 AM - Friday, November 16, 2012 at 4:30 PM (PST)
San Francisco, CA
“The Art of Becoming A Freelance Artist” Tour will provide insight on the pivotal tools that are required to build a successful career in the competitive world of fashion. The tour will consist of multiple interactive workshops, discussions, questions and answer segments from pioneers and innovative leaders in the world of fashion. Bernadette Thompson, a pioneer in her own right, will be hosting the tour and dispensing cutting edge strategies to build a respectable and long-lasting career in the fashion industry. Although the strategies dispensed should not be considered a template or a step-by- step manual, each topic is carefully designed to produce results.
Whether you are new to the industry, have an agent, have no representation, or are simply an ambitious industry insider looking to bolster your career, you will not want to miss this tour!
Tour Target Audience:
|Manicurists||Fashion Stylists||Make-Up Artists|
|Hair Stylists||Prop Designers||All Fashions Professionals|
The tour will provide the attendees with the options to participate in workshops, as well as candid question and answers segments. Please note this is all ONE workshop; however, it will be divided into TWO days. Each day the workshop will consist of two specific segments/topics.
1: Choosing a Path
Not sure if you want to operate as a freelance artist or work with an agency? This specific segment will help you identify a path that is most compatible for your individual personality and conducive to your career. This segment will address the strengths and struggles of each path and offer strategies to produce growth in both arenas. At the end of this segment you will have a full understanding of how to build a reciprocal relationship with an agency and how to excel as a freelance artist.
2: Knowledge is Power
The more you know the further you will go! This segment is designed to help you understand how industry and product knowledge can produce major business growth if utilized properly. At the end of this segment you will know how to properly utilize and acquire the essential information to help enhance your skills while increasing revenue. You will also know WHAT specific information should be a part of your repertoire as an artist.
3: YOU are your brand… Begin with the end in mind
Every established company has a mission statement. It is not only a way to inform the world of what you offer, but it can help serve as a professional anchor. This segment will help you conceptualize and write out a career mission statement. Whether you are a freelance manicurist, make-up artist or photographer, creating your own brand and career direction is essential. You MUST know where you are going and remain true to that path. At the end of this segment you will develop a personal tool that will serve as a mission statement for your career. You will also develop a better understanding of why this is absolutely essential to career longevity in the world of fashion.
4: Next level thinking
Next level thinking produces next level results! This workshop will address what specific steps you need to take to begin your career or accelerate a seasoned career. In these dire economic times it takes creative thinking to develop an edge over the competition. You need an understanding that it takes more than just a photo shoot or an amazing portfolio to obtain an edge. At the end of this workshop you will acquire an understanding on how to grow your clientele and establish credibility.
A driving force in the fashion and beauty scene, Bernadette Thompson has created trend-setting nail art for the world’s premier fashion houses and has been featured in virtually every fashion magazine in circulation. From Hip-Hop to Haute Couture, her client list reads like a Who’s-Who of Hollywood and the music industry alike, and Thompson’s slick but timeless nail designs have been celebrated and revered by such luminary personalities as Beyoncé Knowles, Madonna, Gwen Stefani, Gisele Bündchen, Charlize Theron, Uma Thurman, Kate Beckingsdale, Iman, Sting, Puff Daddy, Robert Downey Jr. and Sara Jessica Parker to name but a few.
Easily moving from on-location film and video work to fashion print and editorial shoots, Thompson’s runway and advertising client list includes the most prestigious fashion designers in the world—Marc Jacobs, Hermés, Gucci, Valentino, Prada, Dolce & Gabbana, Versace, Escada, Hugo Boss, Donna Karan and Calvin Klein among countless others. Perhaps even more telling of the respect Bernadette Thompson has garnered within the beauty industries are the many cosmetic companies who have contracted her to consult on and create original designs by which to introduce their own products into the market place. From Revlon and Clinique to Estée Lauder and M.A.C. Cosmetics—Thompson’s cutting-edge color sense and camera-ready technical execution have made her a sought after consultant to some of the most powerful cosmetics conglomerates around the globe.
With such a stellar resumé, it’s refreshing to learn that what Bernadette Thompson loves most is working with people: as she once put it, “Rock star or girl-next-door, for me, it’s all about the individual…introducing them to a look or concept that may be new, but that’s still somehow all about them and doesn’t look ‘put on’ or forced…” Explaining further, Thompson points out, “I’ve worked with many of the world’s most celebrated models, actresses and musical personalities—some of who were at first wary of an unusual design or color I proposed. But then, upon seeing the finished look, they end up inquiring about how to extend the longevity of the design and color... I just love that!” she beams.
With the introduction of the new Bernadette Thompson Nail Care and Color line, Bernie makes her latest and most impacting contribution to the world of fashion and beauty. Sleek and sexy, but practical, the B.T. line of products comprises a top coat, base coat, hand emollient, cuticle oil, polish remover and restorative nail treatments, all styled around a seasonal presentation of slick, sophisticated, fun colors that literally put the latest fashion trends at her client’s finger tips. “As a result of my runway and editorial work, I have the privilege of being actively involved in the creation and interpretation of fashion trends before they hit the streets,” Thompson says with a smile. “So I guess you might say that when it comes to knowing what colors are going to rock the house every season—I’ve got it nailed!…”
THIS EVENT IS BROUGHT TO YOU BY THE FOLLOWING SPONSORS:
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