The Apple Pushers
Century 9 San Francisco Center
Earth Day - April 22nd, 2012
3pm - 6pm
A Portion of Ticket Sales Will Benefit:
Following the Screening Participate in a Live Panel Discussion Streamed from Austin:
Host: Debi Mazar
Check-in begins at 2:30pm
About the Film:
“The Apple Pushers,” written and directed by award winning Mary Mazzio, narrated by Academy Award nominee Edward Norton, and underwritten by the Laurie M. Tisch Illumination Fund, follows five immigrant street-cart vendors who are offering fruits and vegetables in New York neighborhoods where fresh produce isn’t widely available. The vendors, who take part in a unique urban experiment called The NYC Green Cart Initiative, personify what it means to be an American entrepreneur, and their stories shed new light on the nation’s food crisis and skyrocketing obesity rates.
Do Something Reel Film Festival
Whole Foods Market, America’s healthiest grocery store, is taking its annual Do Something Reel Film Festival online this year. The film festival is an ongoing collection of provocative films about food and environmental issues that can be purchased online at www.dosomethingreel.com and streamed for a limited time.
Beginning in April, Whole Foods Market will stream a different film each month with proceeds helping to fund the 2012 Whole Foods Market/AFI-Discovery Channel Silverdocs Festival filmmaker grants.
The festival opens April 22, with a live Austin screening of “The Apple Pushers,” followed by a panel discussion with the film’s writer and director, Mary Mazzio; executive producer, Laurie Tisch; and celebrity chef Michel Nischan. Debi Mazar, "Entourage" and Cooking Channel's “Extra Virgin” star, will host the discussion. Additionally, theaters in Boston, Detroit, Pittsburgh and San Francisco will host simultaneous screenings and will stream the panel discussion. The panel discussion will also be live streamed for free to online viewers. “The Apple Pushers” can be viewed online from April 22-30th.
For additional information, a complete schedule of events, and details about the grant program, please visit www.dosomethingreel.com.
When & Where
Whole Foods Market
About Whole Foods Market® Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFMI), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s nearly 60,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2010, the company had sales of more than $9 billion and currently has more than 300 stores in the United States, Canada and the United Kingdom.