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The App Retreat 2014


Thursday, August 21, 2014 at 7:00 PM - Friday, August 22, 2014 at 8:00 PM (PDT)

Registration Information

Registration Type Sales End Price Fee Quantity
Invited Attendee - Last Day Ended $950.00 $0.00

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Event Details

The 4th Annual App Retreat at Cavallo Point

This year's retreat is on Friday, August 22nd at Cavallo Point, with a dinner the evening before on August 21st at Murray Circle in Cavallo Point, and ending with a wine reception. It is a spectacular venue, outstanding in every element from rooms to facilities to its breathtaking view of The Golden Gate Bridge.

The founding purpose of the App Retreat is to allow leaders and innovators within the app economy to have time to engage in great content—and with each other—on the issues that we face on topics around app distribution, discovery and ecosystem development.

This is by invitation only--and attendance is strictly limited to 50 people. Due to space restrictions, we will accept attendees on a first-come, first-serve basis.

FirstNight™ Dinner
Thursday August 21, 2014

7:00 pm

Attendees are invited to a dinner at Murray Circle, Cavallo Point's restaurant.


Sponsored by


Friday August 22, 2014



8:30 am

Continental Breakfast

9:25 - 9:30 am

Welcome - Trevor Cornwell, CEO appbackr

9:30 am

The State of the App Economy 2014 - Vishal Gurbuxani, Team In Residence

Each year the App Retreat starts with a lay of the land centered on the app economy.  Led by Vishal Gurbuxani, we take an in-depth look at the key trends in the app economy: who are the winners and where is there disruption taking place?  What trends are driving apps?  Who are the ascending and descending players?  And what opportunities lie ahead?

10:00 am

The Apps for Everything Revolution - A Roundtable

Apps started with mobile—and now they are about to become a part of everything that we do, from cars to appliances.  This will change how apps are screened and how they are purchased.  

What lays ahead for apps for everything?  Who will be the dominant players?  Which OS’s will lead the Apps for Everything revolution?  What does an inter-connected world of apps mean for developers?  And how will apps work across multiple new surfaces and devices?  

These roundtables will feature leaders who will give a short presentation on a key challenge that they face, followed by an interactive discussion amongst retreat attendees.

This roundtable will be led by AllSeen Alliance Board of Directors Ryo Koyama and QNX Cloud Vice President Alec Saunders. Moderated by Trevor Cornwell, appbackr founder and CEO.

11:15 am

Morning Break

11:30 am

The Origin and Evolution of the FICO Score - Anthony Sprauve, Senior Consumer Credit Specialist FICO

FICO uses mathematical models in their score to take into account various factors in different areas to determine credit risk. With Anthony Sprauve, the retreat will have a lens toward how scoring as a tenet of their business model is cultivated by the dynamics of the origin and evolution of FICO, how consumers can avail of reliable quality evaluation, and how consumer engagement is key to success.

11:45 am

One-on-One Video Interviews

Participants have the chance to share their thoughts on the pertinent issues that are facing mobile apps—from future wearables to future trends in how we will discover apps.  We share the best ones during the course of the year to share the best learnings with the app ecosystem.

12:00 pm


1:15 pm

appbackr appscore

Attendees will get an inside peek at the quality-driven metrics that are driving the future of the Quality Standard for Apps.

1:30 pm

How Curation, Data, and Quality are Changing the App Landscape - A Roundtable

Hundreds of thousands and millions don’t matter when it comes to appspeople want the apps that are relevant for them.  That is why dominant players and startups are looking to unlock the opportunities in discovery.  

To uncover the right apps, what is missing?  What is the role of search options?  How does curation affect downloads?  What are the trends for OEMs and carriers when it comes to featuring the apps that will drive consumer interest?  You’ll hear from industry experts who are driving the future in the nascent world of app discovery.

This roundtable will be led by Mozilla Editorial & Campaign Manager Scott DeVaney, and Samsung Head of US Developer Relations Team Hod Greeley. Moderated by Nathan Beckord, foundersuite co-founder and CEO.

2:30 pm

Afternoon Break

2:45 pm

The Growth of Mobile Internet Revenue  - Tim Merel, Managing Director Digi-Capital

The world of mobile internet, games, and digital investment is navigated by the work in data put forth by firms like Digi-Capital. Managing Director Tim Merel will explore how best to profit from the big numbers pulled from research on the growth of mobile internet revenue from varying perspectives of the market.

3:00 - 4:00 pm

The Road Ahead - Where is the Money Going?

The App Retreat closes with the people who are making the big bets on mobile.  A panel of leading investors, moderated by a journalist who covers venture for ThomsonReuters will help us see where the market is going and what the trends are that affect your business.


Charles Yim,

Formerly known as BV Capital, the team at manages its investments through 11 partners in 5 geographies. A Global Venture Capital Fund, its investment focus is on early stage opportunities from tomorrow's leading companies in consumer Internet, media, and mobile intersect.

Ben Fu, Next World Capital

Next World Capital is an international expansion-stage venture capital firm, investing in technology and software among other groups, and focusing on helping each of its portfolio companies address the challenges and opportunities in building a world-class company. 

Josh Breinlinger, Sigma West

Sigma West is an early stage technology venture capital firm that is committed to investing in entrepreneurs with passion and drive. Their representative brings to the table a facet of Sigma West that has expertise in online marketing, marketplaces, and crowdsourcing.

Jeff Tannenbaum, BlueRun Ventures

BlueRun Ventures is an early stage venture firm focused on mobile opportunities in key global markets, and on working with mobile startups to shape the ever-evolving ecosystem. BlueRun chooses key geographic markets where mobile is a driving force in the way consumers and businesses interact with each other.

4:00 pm

Closing Remarks

Attendees, please use hashtag #appretreat before, during, and after the event.

Wine Tasting

Please join attendees immediately after the Closing Remarks for a wine tasting and hors d'oeuvres on the Mission Blue lawn from 4:15 pm - 6:00 pm. The tasting will feature California white and red wines and led by San Francisco's premier wine shop K&L Wines.

The tasting will begin with a toast from Mike Sullivan Partner, Pillsbury Winthrop Shaw Pittman LLP.

Sponsored by

2014 Attendees 

 VentureBeat Logo

Honda Silicon Valley Lab logo  
ZTE Logo
UserTesting logo Digi-Capital Logo
MSLGroup logo VLAB logo
Caltech Logo logo
Radtastical logo amobee logo
Team In Residence Logo Cisco Logo
CodeNGo Logo Accenture Logo



Previous Attendees 





Hotel amenities include rooms facing south towards fantastic views of San Francisco, the bay, and Golden Gate Bridge. Cavallo Point also hosts The Healing Arts Center & Spa, that especially features a meditation pool, steam room, workshops, and morning yoga class.

Spa hours.
Monday through Saturday 8:30am-8:00pm
Sunday 8:30am-7:00pm

Hotel information. 


601 Murray Circle
Fort Baker
Sausalito, CA 94965 

From San Francisco via #101 North

From Marin via #101 South

Have questions about The App Retreat 2014? Contact appbackr

When & Where

Cavallo Point Lodge
601 Murray Circle
Sausalito, CA 94965

Thursday, August 21, 2014 at 7:00 PM - Friday, August 22, 2014 at 8:00 PM (PDT)

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appbackr, based in Palo Alto, is an app scoring platform that allows developers to receive backing for their apps based on the quality score.

appscore is a quality score that drives discovery, distribution and incentives for developers' apps.  It is the core of what appbackr does. Appscore is the foundation of Xchange  which provides incentives and rewards to developers based on a ratio between the appscore and its current market performance. Based on this ratio, developers receive incentives to port apps and to promote their apps on partner sites operated by carriers, oems and other third parties.

Partners such as carriers, OEMs, and platforms use the appscore and Xchange to increase revenue by curating apps and reaching developers.  The appscore is available as a subscription or on a pay-per-usage basis.

  Contact the Organizer

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