The Altimeter Pilot Series: An Evening with Altimeter's Digital Advertising and Media Analyst, Rebecca Lieb
Thursday, September 29, 2011 from 5:30 PM to 8:00 PM (PDT)
San Mateo, CA
Please join us for our third Altimeter Pilot Series event at the Hangar on Thursday, September 29th from 5:30-8:00pm.
September's Pilot Series discussion will focus on Digital Media and Advertising: What's the future in a world of Social and CGM?
- Will media buy go bye-bye?
- Adjusting creative and media buying strategies to reconcile display and social
- Integrating advertising campaigns with social media efforts - and vice versa
- The new media equation: My vs. Buy
- Are we creating more digital silos?
- What's the agency role in this new equation?
Come and meet Rebecca Lieb, Altimeter's newest addition to the analyst team to get insights and learn about upcoming research.
The discussion will begin promptly at 6:15 pm. We will be serving wine, cheese and light summer fare.
We look forward to seeing you.
The Altimeter Crew
About the Altimeter Pilot Series:
An ongoing and invitation-only speaker series for Altimeter partners, clients, and friends.
When & Where
Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage.