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The 411 on ROI. The latest in marketing measurement tools.

Charlotte AMA

Wednesday, January 22, 2014 from 6:00 PM to 8:30 PM (EST)

The 411 on ROI. The latest in marketing measurement...

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Corporate leaders and marketing practitioners at all levels struggle to determine exactly what they are getting for the marketing dollars being spent. While the need to demonstrate the worth of marketing efforts has increased, so has the importance of finding the right tools and accurate metrics for the task. The good news is that today’s marketing measurement tools are more powerful and easier to use than ever.

Gain a clearer understanding of the latest technological tools for measuring marketing tactics including public relations, traditional and online advertising, social media, customer feedback, emails, your own channels and more.

Presenter: Kent Panther, VP, Wray Ward


With 25 years in marketing, Kent has assisted with strategic communications planning for dozens of brands. He had his own marketing firm for seven years before it was acquired by Red Moon Marketing here in Charlotte.


Before joining Wray Ward, brand experience included Michelin, Mr. Coffee and McDonald’s Restaurants. A graduate of Miami University, he earned a B.S. degree in business with a major in marketing. He is originally from Louisville, KY.


He has presented this topic to the associations including the American Home Furnishings Alliance and the National Hardware Marketing Council, and has been a guest speaker for GE Capital, the Society for Marketing Professional Services, several chamber events, and a half-dozen colleges and universities.


Registration price includes dinner and one glass of beer or wine. 

Registration and networking open at 6:00 pm. Program begins at 7:00 pm.

Have questions about The 411 on ROI. The latest in marketing measurement tools.? Contact Charlotte AMA

When & Where

Dilworth Neighborhood Grille
911 E Morehead Street
Charlotte, NC 28204

Wednesday, January 22, 2014 from 6:00 PM to 8:30 PM (EST)

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Charlotte AMA

The Charlotte American Marketing Association (CAMA) Chapter is a vital component of the national AMA organization, a 50-year-old association that serves the needs of the marketing and communications industries.

With more than 200 members, CAMA is one of the largest professional organizations in the Queen City, offering networking opportunities and educational programs that address today’s trends.

As a result, CAMA helps advance the knowledge, skills and careers of marketing and communications professionals across the region. With a team of volunteers dedicated to continuing the Chapter’s forward momentum, CAMA successfully builds an environment where marketers may connect, and success is created.


Charlotte AMA Sponsors Include:




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The 411 on ROI. The latest in marketing measurement tools.
Charlotte, NC Events

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