Texas State's 2014 Regional Confrence: Marketing In a New Era
Friday, February 7, 2014 from 9:30 AM to 4:30 PM (PST)
San Marcos, TX
San Francisco, California
London, United Kingdom
This year's regional conference will focus on enabling students to gain a better understanding of new marketing strategies in the ever changing marketplace. Companies must adapt to the changing needs and demographics of its consumers. Our regional conference will focus on identifying those needs and how as marketers we can best use them to our advantage. Also, for the first time a marketing stratagy competition will be a part of the event.
Our Market Strategy Competition, sponsored by Sam's Club, gives participants the opportunity to test their marketing skills with a real life company. Representatives from Sam's Club will be judging. Those that place will be announced during the closing session. More information and competition details can be found on our website: http://txstateama.com/regional-conference/.
Questinons Contact: txstAMArc@gmail.com
Schedule of Events:
9:30 – 10:15 Check in/Breakfast/Networking
10:15 – 10:25 Welcome
10:25 – 11:25 Monica Sanchez and Alejandro Martinez – US Hispanics and their Outside Influence on Millennials
11:25 – 11:35 Break
11:35 – 12:35 Jon Peters – Social Media Trends and its Utilization
12:35 – 1:30 Lunch Session (case competition judging at same time)
1:30 – 2:30 Adrianne Andang- The Future of Event Planning in the Digital Age
2:30– 2:40 Break
2:40 – 3:40 Stacy Armijo – Marketing Yourself in the New Era: Critical skills for tomorrow’s marketers
3:40 – 3:45 Break
3:45 – 4:15 AMA Collegiate Chapter Panel
4:15 - 4:30 Closing Remarks and Case Competition Winners announced
When & Where
Texas State's American Marketing Association
The American Marketing Association (AMA) is the world’s largest and most comprehensive professional marketing society. It consists of more than 45,000 worldwide members in 92 countries and 500 chapters (professional and collegiate) throughout North America. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and serves all levels of marketing practitioners, educators and students. It was founded in 1937 as a professional non-profit organization for marketers. AMA’s purpose is to promote education; to assist in personal and professional career development among marketing professionals; and to advance the science and ethical practice of marketing disciplines.
There are currently 390 AMA Collegiate chapters and 14,000 student members across North America taking advantage of membership in marketing’s premiere professional organization. Participation in the collegiate chapter is an integral part of the AMA experience. Involvement in activities, committees and service as an officer will provide practical marketing, advertising, management, promotion, and financial planning experience – experience that increases your value in today’s competitive job environment. In addition to this valuable experience, you are entitled to enjoy the many benefits of student membership.