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Andy Martha

Saturday, March 1, 2014 from 9:00 AM to 6:00 PM (PST)


Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
General Admission
Full camp ticket
6 Tickets Ended $20.00 $2.09

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Event Details

This group event is for software developers/entrepreneurs/startup tech founders trying to deal with burn-out/failure.

We all want to make money, but why do some startups/new tech businesses succeed while others fail, often in the same circumstances?

5 years, 5 Failures, 5 Successes.

5 personal stories of using thousands of dollars in months at a time and how it went wrong in hindsight, so that you can learn from the mistakes and succeed yourself. Conversely, 5 success stories of often using the same people in the same areas with oftentimes less resources, and how those projects were managed to success from the inside. Some bigger, some smaller. What's the difference?

Session schedule for Saturday morning:

Why did one funded, tech/mobile business started by blue chip management in The Bay Area fail…
…where crowd-sourcing money and ease of development and acceleration seem to come naturally to another Bay Area product started by 3 castoff developers?

Why did top talent in an MBA and a hot social site’s Bay Area startup for careers doing everything “smartly”, “by the book” fail…
…where a fun side-project by the same people took off?

Coffee + Mingle. Get to know each other's stories. Why did you fail? Failure is not a bad or taboo topic here to discuss. Get to know someone.

Why did one company website drag along in development purgatory, not releasing on time and being wiped out…
…where the same company was able to come out with a slicker website, more clearly marketing themselves in less time afterwards?

Why did one Chicago location mobile product, funded with company backing, with a clear path to sell-a-bility, never get released…
…where another Chicago mobile product, by the same developer, not as well funded and with only non-profit organizational “moral support” get released, used and inspire other greater products?

You’ve failed. What now? How to deal with it emotionally, physically, mentally, socially.

12:00-12:30 lunch

Why did one Chicago health startup, with clearly defined and very usable mobile products fail to connect with any audience, going through multiple rebranding and refactoring of markets?…
...While the same developers connected with their audience on a single app which was not as slick, in a smaller market, in less time?

Hackathons, Startups, Business Ideas, who do you need on your team? Friends, family, backers, coders, designers, heads of organizations, business leaders, partners, who do you really need in the intial stage?

Workshop: Role Playing/Interactive Session

guest speakers

group therapy time, happy hour and leave

Telling the hard things, to do the hard things, to have what others may never have. As the friction to actually doing "your idea" and the barrier to entry is lower and lower, the percentage of millionaire success per person does not climb towards 100%. And yet, we go on living in this world, where we have friends and family, recruiters, future employers, and others whom we must still look oh-so-impressive to, like we've never made a mistake and our written software has never had bug in it and all of our calculations were bangup. This camp is for you: to see what you are getting yourself into, and to come to acceptance so that the next challenge will be yours to own rather than yours to walk on eggshells in fear or shame.

Have you had several failed startups/tech business ventures as well as several successful ones and are willing to speak honestly on the details of those to help others understand what is real? We are looking for 1 or 2 more speakers to the event.


This is not a developer "how to build a mobile app using xyz technology", nor a general business "how to talk to investors" type of event. We won't be giving lectures like, "Our startup failed because we used XYZ. They suck! The lesson: don't use XYZ" or "The hard and fast rule is: you should always bootstrap because then you won't fail." These are rabbit-trail product pitches, rather than case-by-case usable lessons.

This is not a "sit in a lecture hall" type of event. This is a round-table event where, although there will be talks, we will also have interactive workshops and each attender is asked to present if they feel comfortable with it.

You should bring a photo id and/or the ticket on eventbrite mobile app for entry.

We do not offer refunds.

You should not bring an armed weapon or alcohol to this event. There is an area for smoking outside.

Outside food/drink permitted during the event.

This is an all day event but food is not provided. However, multiple delicious food and coffee places are within walking distance. A company is welcomed to sponsor food, however, in exchange for prominent name placement and good words everywhere.

This is held near "Six Corners" in Wicker Park, Chicago, next to the Lou Malnati's Pizza/PNC Bank, so the following modes of transportation are very abundant:
Bus: Damen, North Ave, Milwaukee Ave
Train: Blue Line stop at Damen (approx 20-25 minutes from downtown/Union Station/Metra)
Bike: Divvy stations all around
Taxi: Plenty in the area
Walk/personal bike: very easy

Parking is very limited and you are on your own for finding it. We cannot tell you where parking exactly is, but you are welcomed to research it on your own.

Contact the organizer at andrewpmartha@gmail.com or Twitter @biolithic for any requests. Phone number may be given in the email if you need it. 

This will be worth it for the thinking-about-it-entrepreneur, and relief for the "been there", full of lessons and experience from business, technical and design areas! Thanks, looking forward to seeing you and here's to your success!


Because this is a more intimate, hands-on type of camp/conference, with a lot of one-on-one interaction, Q&A and give and take, this is a repeat of the weekend before in case that one sells out.

Have questions about testevent1? Contact Andy Martha
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When & Where

Biolithic Studio
1520 N Damen Ave
Unit A-1
Chicago, IL 60622

Saturday, March 1, 2014 from 9:00 AM to 6:00 PM (PST)

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Andy Martha

Andy Martha has been the developer or technology consultant for a number of tech startups or business ideas in the last five years and hacking the web before that and has seen high highs and low lows.  He participates in as many hackathons as possible because he loves the culture so much and to practice improving on going from concept to product efficiently.  He is a mentor for the Starter League at 1871 can be found there helping out on OpenGov/Open Data projects on Tuesdays, listening and watching what succeeds.

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