Test run: "Design Principles: The Philosophy of UX"
Wednesday, April 27, 2011 from 7:00 PM to 8:30 PM (EDT)
New York, NY
I'm premiering a new presentation titled "Design Principles: The Philosophy of UX" at An Event Apart in Boston on Monday, May 2, and I need your feedback -- badly.
Please join me for a ~50-minute run-through of the presentation (it's rough!) followed by a feedback session.
This presentation is indended primarily for designers and developers working on the web, with application to mobile, tablet, desktop and other platforms.
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, pattern and direction (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience. In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources. Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
$3 ticket cost is to cover pizza and beer during the feedback portion.
When & Where
WHITNEY HESS runs a user experience strategy consultancy based in New York City. She believes empathy builds empires.
Whitney helps organizations integrate UX practices into their product development process. As the lead user experience strategist for The King Center Imaging Project – the digitization of more than 1 million documents and photos from Martin Luther King Jr.'s personal family archive, which launched on MLK Day in 2012 – she facilitated a product strategy workshop with key stakeholders, conducted user research and developed personas to define their target users, and prioritized features to create a product roadmap for the living memorial's new website. When Boxee hired Whitney to help make the beta version of its media center application more mainstream-friendly, she reconceived its navigation, introduced search across content sources, and integrated social features in a less intrusive way.
Her most robust research project to date was for the U.S. Holocaust Memorial Museum's website redesign, the result of which was a set of eight design personas to communicate attitudes, motivations and behaviors of the institution's key constituents, including teachers, students, family historians, academics, activists, donors and general visitors. With a passion for elevating educational experiences, Whitney conducted user research and usability testing for Reading Plus, a technology-based program that helps elementary and secondary school students improve their silent reading skills.
Her previous clients also include Seamless, NeedFeed, Scientific American, The New York Times, Teach for America, House Party, Allstate, Claritin, Tropicana, and EarthLink. Most notably, she helped to conceive, design, and test an innovative card search tool for American Express and is named as a co-inventor on its U.S. patent.
Whitney received a Master in Human-Computer Interaction (HCI) and a BA in Professional Writing and HCI, both from Carnegie Mellon University. She writes about improving the human experience on her blog, Pleasure and Pain .