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Note: If you're not registered yet, you can come . . .
but please stand in the back or listen from the door.
Based on the Fall 2007 Stanford course
"Create Engaging Web Apps
Using Metrics & Learning on Facebook"
by BJ Fogg & Dave McClure
Ten weeks ago, over 100 students packed a Stanford class about creating engaging web applications for Facebook. Instructors BJ Fogg and Dave McClure warned students that this new course would be risky -- lots of uncertainty and no proven way to teach the topic.
The 75 students who remained blazed new trails in using psychology and metrics for creating web apps. The statistics show their success:
Over 10 million Facebook users installed Stanford student apps
Over 1 million daily active users on the apps
5 student apps rank among Facebook's Top 100 (competing with 9000 other apps)
The event on December 12th will share what students learned about creating viral and engaging web apps for Facebook. People who attend this event will:
Learn about viral adoption on Facebook
Understand tradeoffs between virality and engagement
Find out why some apps succeed & others fail
Learn how 25 teams of students teams collaborated
Gain insight into techniques for app metrics & measurement
Watch live app demos by student teams
See why Facebook is the #1 persuasive technology of all time
You can also meet other members of the class teaching team: TAs Dan Ackerman-Greenberg, Rob Fan, Greg Schwartz, and Team Coach Yee Lee.
For planning purposes, you must register to attend this event.
Please send any questions to BJ Fogg -- bjfogg@stanford.edu
The Persuasive Technology Lab creates insight into how computers -- from web sites to mobile phones -- can be designed to change what people think and do. The lab is directed by Dr. BJ Fogg, who also teaches for Stanford's Computer Science Department. Part of our Lab's mission is to share insights widely.
