TED at UCLA Anderson Ideation Workshop*
Thursday, March 20, 2014 from 6:00 PM to 9:00 PM (PDT)
Los Angeles, California
San Francisco, California
London, United Kingdom
This hands-on workshop will lead participants through the human-centered design process, educating them on empathy, needfinding, rapid prototyping, and user testing. Participants will leave with prototyped solutions to the $5 Million Robin Hood Prize and a new framework to help ensure product and service solutions are market-driven, user-tested, and disruptive.
ABOUT THE INSTRUCTOR
Marney Binns Boughan trained under David Kelley, founder of IDEO, as an early student of the human-centered design process. She has extensive experience using design thinking to solve complex problems for both for-profits and non-profits, in start-ups and global corporations. She has strategized with the Mayo Clinic to improve the patient and caregiver experience, traversed rural India with D-Rev: Design for the Other 90% user-testing a low-cost phototherapy device, and conducted in-home ethnographies for Sony to better understand the future of home entertainment. Motivated by skeptics, Marney enjoys sharing the design thinking process through workshops at Northwestern, USC, General Assembly, Tallwave, and TiE.
**Dinner will be provided**
When & Where
Center for Management of Enterprise in Media, Entertainment & Sports
The Center for MEMES at UCLA Anderson is the preeminent center for thought leadership and management education in the media, entertainment and sports industries.