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TED at UCLA Anderson Ideation Workshop*

Center for Management of Enterprise in Media, Entertainment & Sports

Thursday, March 20, 2014 from 6:00 PM to 9:00 PM (PDT)

Los Angeles, California

TED at UCLA Anderson Ideation Workshop*

Ticket Information

Type End Quantity
TED@Anderson Ended Free  

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Event Details

This hands-on workshop will lead participants through the human-centered design process, educating them on empathy, needfinding, rapid prototyping, and user testing. Participants will leave with prototyped solutions to the $5 Million Robin Hood Prize and a new framework to help ensure product and service solutions are market-driven, user-tested, and disruptive 

ABOUT THE INSTRUCTOR

Marney Binns Boughan trained under David Kelley, founder of IDEO, as an early student of the human-centered design process. She has extensive experience using design thinking to solve complex problems for both for-profits and non-profits, in start-ups and global corporations. She has strategized with the Mayo Clinic to improve the patient and caregiver experience, traversed rural India with D-Rev: Design for the Other 90% user-testing a low-cost phototherapy device, and conducted in-home ethnographies for Sony to better understand the future of home entertainment. Motivated by skeptics, Marney enjoys sharing the design thinking process through workshops at Northwestern, USC, General Assembly, Tallwave, and TiE.

**Dinner will be provided**

Have questions about TED at UCLA Anderson Ideation Workshop*? Contact Center for Management of Enterprise in Media, Entertainment & Sports

When & Where


UCLA Anderson School of Management
110 Westwood Plaza
Gold Hall #B209 + #B210
Los Angeles, California 90095

Thursday, March 20, 2014 from 6:00 PM to 9:00 PM (PDT)


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Organizer

Center for Management of Enterprise in Media, Entertainment & Sports

The Center for MEMES at UCLA Anderson is the preeminent center for thought leadership and management education in the media, entertainment and sports industries.

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