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TechTalk: Optimization in Display Advertising

AppNexus

Wednesday, October 17, 2012 from 6:30 PM to 8:30 PM (EDT)

TechTalk: Optimization in Display Advertising

Ticket Information

Type End Quantity
Tech Talk: Optimization   more info Ended Free  

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Event Details

Hello avid learners!

AppNexus is hosting an Optimization Tech Talk to share how we’re creating statistically driven algorithms and applying them to massive data sets to improve results for advertisers and publishers. Discover how probability models, Bayesian hierarchy, and clustering techniques play a key role in determining the correct bid prices in real-time auctions.



Find out how AppNexus is using predictive modeling and machine learning to solve digital advertising’s largest challenges.

As always, pizza and beer will be provided.


Wednesday, October 17, 20126:30 PM - 8:30 PM EDT


AppNexus Office


28 W 23rd St. Floor 4


New York, NY

Have questions about TechTalk: Optimization in Display Advertising? Contact AppNexus

When & Where


AppNexus
28 W 23rd St
New York, NY 10010

Wednesday, October 17, 2012 from 6:30 PM to 8:30 PM (EDT)


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Organizer

AppNexus

AppNexus is a technology company whose cloud-based software platform enables and optimizes programmatic online advertising. Our technology helps advertisers get the most out of their campaigns, publishers get the most out of their content, ad tech companies get the most of their insights and data, and internet users get full, democratic access to the digital world.

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TechTalk: Optimization in Display Advertising
New York, NY Events Networking

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