Technology Program: Content Strategy for Library Websites
Friday, September 20, 2013 from 9:30 AM to 12:00 PM (CDT)
Arlington Heights, IL
San Francisco, California
London, United Kingdom
Content strategy is both an art and a science. Simultaneously an editor, a curator, marketer, and project manager, a good content strategist not only helps create interesting content, but they ensure that's it's easily findable and attractive to read.
In this presentation, we examine strategies for providing compelling and useful content for your library website. Hilary Marsh from Content Company will help you identify your customer, describe your product, develop effective web language, and create procedures for reviewing your website.
When & Where
LACONI Technology Section