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Tech Cocktail SESSIONS DC - Secrets to Grassroots, Low-cost Marketing for Your New Startup

Tech Cocktail

Thursday, October 4, 2012 from 6:30 PM to 9:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Student Ticket   more info Ended $10.00 $1.24
Early Bird Ticket   more info Ended $15.00 $1.37
Standard Ticket   more info Ended $25.00 $1.62
Last Minute   more info Ended $30.00 $1.74
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Volunteers must arrive at the venue by 6:00pm and help with setup.
Ended Free $0.00

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Event Details

Starting a business is hard. Building it into a successful company is even harder. What if you could learn firsthand from the entrepreneurs who have already done it? Already had failures, successes? 

In this month's Sessions, our speakers will share their stories and experiences of how they launched their products and got people using them - without a large budget. Promotions and marketing may sound easy, but finding your audience and turning them into loyal users can be a huge challenge to any young startup. 

Sessions, Tech Cocktail's new speaker series, brings the experiences of successful entrepreneurs to you so you can learn valuable lessons for your startup. Hear their stories in their own words and ask them your questions in an intimate setting. 


Please join us for our next Tech Cocktail Sessions DC Event 

Thursday, October 4th, 2012 - 6:30 p.m. to 9:00 p.m. EST

The Artispere

1101 Wilson Boulevard

Arlington, VA

(Free parking is available in the Artisphere parking grage with validation)



Daphna KalmanDaphna Kalman

President / CEO of Mashed Pixel

Twitter: @dkdc77

Daphna Kalman is the co-founder, president, secretary and creative director of Mashed Pixel, a company dedicated to creating an integrated suite of highly-customizable devices and user-friendly applications for smartphones that fit into consumers' mobile lifestyle and replace single-function gadgets, thus enabling them to simplify and enrich their daily living.

As Mashed Pixel's CEO, Kalman ensures the company's messages are translated effectively into visually stimulating and functional concepts. Kalman's work overseeing the app team has contributed to the user-friendly flow and sleek design of the final Surc App, the GetSurc.com website, as well as all marketing materials for Mashed Pixel.

Prior to co-founding Mashed Pixel with Michail Kalman, board chairman, Brian Fough, vice president and Ramy Isaac, vice president & chief technology officer, Kalman spent the past ten years as a graphics and multimedia designer, and has created numerous marketing and multimedia campaigns for companies such as the IMF, the World Bank Group, the American Cancer Society, the Smithsonian Institution, the United Nations and The George Washington University. She has owned and founded numerous graphic design companies including dkdc design. Image: Greg Powers

David Simnick

Co-Founder of SoapBox

Dave Simnick is the co-founder and CEO of SoapBox Soaps. A company where every time they sell one of their health and beauty products, they donate a bar of soap to a child in need, anywhere in the world. SoapBox currently works on 4 of the world’s continents, including domestic operations here in the United States in homeless shelters, abuse centers, and food pantries. Their products are all-natural, handmade here in the US, and sold coast to coast as well as Whole Foods stores.  

As an Eagle Scout, Dave’s dream was to found for-profit companies with a social mission at their core. He has worked as a consultant to USAID, the U.S. Army, Michelle Rhee, the U.S. Senate, and was a Teach for America educator in Northern Philadelphia. He founded SoapBox Soaps, a company whose mission is to donate bars of aid soap for every bar sold, in an effort to stop global epidemics in their tracks.



The goal of Tech Cocktail Sessions is to inspire and educate people on how to start and run a business with experienced entrepreneurs sharing their personal stories. Each month will have a different theme related to the various elements that go into starting up and building a company and feature a diverse set of entrepreneurs who will share their experiences.

Sessions was born out of the positive response to our annual Startup Mixology Conference which breaks down the various ingredients that go into starting and running a business in today's technology and business landscape. But rather than offer you one opportunity a year, we're now bringing this opportunity to you each month. Enjoy more speakers and chat with your peers afterwards about the evening's topic of conversation. Watch past Sessions videos here 




Try Treater and get a FREE Treat!
Treater is a proud sponsor of TechCocktail's DC sessions and would like to Treat its participants to a FREE latte! Click the Treater logo to treat yourself or a friend today.


Interested in sponsoring Tech Cocktail Sessions?  Tech Cocktail offers a range of sponsorship options for every budget.  Contact us to see how your company can be a part of the event.


Tech Cocktail (http://techcocktail.com) is a media company that covers the latest tech innovations across the globe. Tech Cocktail has been hosting mixer events and writing about technology start-ups and entrepreneurs across the country with the focus of helping to amplify the local technology signal since 2006. We have hosted events in Chicago, D.C., NY, San Francisco, Boston, Boulder, San Diego, Detroit, Boise, Austin, Barcelona and more. Read more about Tech Cocktail. 


See more Tech Cocktail events around the country.

Check out the photos from past Tech Cocktail events.


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Have questions about Tech Cocktail SESSIONS DC - Secrets to Grassroots, Low-cost Marketing for Your New Startup? Contact Tech Cocktail
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When & Where

1101 Wilson Boulevard
Arlington, 22209

Thursday, October 4, 2012 from 6:30 PM to 9:00 PM (EDT)

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Tech Cocktail

Tech.Co is a media company focused on better connecting, educating and amplifying the start-up technology community and showcasing the latest tech innovations.

Tech Cocktail events, produced by Tech.Co, are aimed at helping build and strengthen local tech start-up communities. During past mixer events we've had companies find employees, co-founders, funding and some start-ups have even been acquired. We love it when that happens.

Find out more about Tech.Co.

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Tech Cocktail SESSIONS DC - Secrets to Grassroots, Low-cost Marketing for Your New Startup
Arlington, United States Events Conference

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