San Francisco, California
London, United Kingdom
The November Tuesday@noon business skills workshops explore the powerful impact of market research and direct marketing, or more plainly, how to target your prospective customers… and contact them with compelling offers that get results. By the end of the month, participants will have had the opportunity to create a list of targeted contacts and a plan for what to do with them–a direct marketing campaign from start to finish!
Nov 27: Ken Sethney, marketing coach and President of XLR8 Kitsap, addresses how to choose the best way to contact prospective customers directly, how to craft the appeal, and if the best approach is a personal one, he offers his experience in how to write an appealing script for "the dreaded cold call."