Targeting your prospective customers... and contacting them! Session 3
Tuesday, November 20, 2012 from 12:00 PM to 1:00 PM (PST)
Bainbridge Island, WA
San Francisco, California
London, United Kingdom
The November Tuesday@noon business skills workshops explore the powerful impact of market research and direct marketing, or more plainly, how to target your prospective customers… and contact them with compelling offers that get results. By the end of the month, participants will have had the opportunity to create a list of targeted contacts and a plan for what to do with them–a direct marketing campaign from start to finish!
Nov 20: Andrejs Zommers of AMZ Productions helps us understand a simple direct marketing campaign from start to finish, including strategies for what makes a welcomed direct marketing appeal such as a low-cost direct mail postcard or e-mail. Learn the 40/40/20 rule and get a general overview of kinds of mailing lists available on the market (consumer, B2B, donor, etc.). Andrejs will cover list selection, best practices for avoiding questionable data sources and terms-of-service violations, and staying within CAN-SPAM Act compliance. Time permitting, Andrejs may also touch on response tracking and testing. Andrejs has been a speaker on the topic of direct marketing to SMB Nation, Kitsap Development Directors and more.