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Targeting your prospective customers... and contacting them! Session 3

OfficeXpats

Tuesday, November 20, 2012 from 12:00 PM to 1:00 PM (PST)

Targeting your prospective customers... and contacting...

Ticket Information

Ticket Type Sales End Price Fee Quantity
OfficeXpats members Ended Free $0.00
Everyone else Ended $10.00 $0.00

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Event Details

The November Tuesday@noon business skills workshops explore the powerful impact of market research and direct marketing, or more plainly, how to target your prospective customers… and contact them with compelling offers that get results. By the end of the month, participants will have had the opportunity to create a list of targeted contacts and a plan for what to do with them–a direct marketing campaign from start to finish!

Nov 20: Andrejs Zommers of AMZ Productions helps us understand a simple direct marketing campaign from start to finish, including strategies for what makes a welcomed direct marketing appeal such as a low-cost direct mail postcard or e-mail.  Learn the 40/40/20 rule  and get a general overview of kinds of mailing lists available on the market (consumer, B2B, donor, etc.).  Andrejs will cover  list selection, best practices for avoiding questionable data sources and terms-of-service violations, and staying within CAN-SPAM Act compliance. Time permitting, Andrejs may also touch on response tracking and testing. Andrejs has been a speaker on the topic of direct marketing to SMB Nation, Kitsap Development Directors and more.

Have questions about Targeting your prospective customers... and contacting them! Session 3? Contact OfficeXpats

When & Where


OfficeXpats
403 Madison Ave N
Bainbridge Island, WA 98110

Tuesday, November 20, 2012 from 12:00 PM to 1:00 PM (PST)


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Organizer

OfficeXpats

OfficeXpats is a coworking community and small conference center on Bainbridge Island, walking distance from the ferry terminal. Bring your laptop, grab a comfortable desk, and get to work. High-speed Wi-Fi, wireless printing, video-enabled meeting rooms, and fresh coffee (tea-drinkers welcome too) are all part of the deal. But membership is more than a desk or a private meeting room. OfficeXpats is building a community of independent professionals on Bainbridge Island and North Kitsap County. Learn more about us, and then stop by for a tour! We'll be glad to offer you a gift card for a free day of coworking.

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