Talk: How to use Google Analytics for Game Analytics
Tuesday, August 5, 2014 from 7:00 PM to 9:00 PM (EDT)
New York, NY
San Francisco, California
London, United Kingdom
Topics to be covered:
- Overview of the Acquisition, Retention, Monetization (ARM) funnel framework
- Developing an analytics taxonomy for your games
- Implementing the Google Analytics tracking code to track game screen views, user events, and in-game purchases
- Debugging tracking code using GA Debug for Chrome
- Navigating the Google Analytics Reporting Console
- Implementing Goals and Segments to track conversions
- Differences between the Google Analytics web and native SDK tracking code and reports
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When & Where
Playcrafting empowers the game development community through education, networking and collaboration. We offer workshops, classes and events for game developers and those aspiring to make games in topics including game design, programming, art, business and more.