Syndication: Are aggregators helping or hurting? - DMAR Central

Denver, CO

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Syndication: Are aggregators helping or hurting the local real estate markets?

Presented by Metrolist CEO & President Kirby Slunaker.

The good, the bad and the future of listing syndication.

Listing syndication is one of today's most controversial subjects. For many it's the easiest way to expand your reach, expose your listings to a wider audience and gain attention and interest. For others, it takes your listings and uses them to benefit competitors here in your market and beyond. It's a fact of life in today's connected customer culture, so it's important to know:

  • What are the fundamentals of syndication?
  • How is syndication changing the landscape of what has traditionally been a local market?
  • Where do the aggregators send your information?
  • What role, responsibility or influence do you have as the listing agent?
  • What are the upsides and downsides to syndication?
  • How do consumers view the syndicators?
  • How accurate and timely is the data?
  • What's next for syndication?