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Sydney StartupCamp (Oct 8-10)

Friday, October 8, 2010 at 6:00 PM - Sunday, October 10, 2010 at 5:00 PM (AEDT)

Sydney StartupCamp (Oct 8-10)

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
DESIGNER: Single Ticket for Sydney StartupCamp - Oct 8-10 (Max. 10 seats)   more info Sold Out Ended A$50.00 A$2.24
FRONT-END DEVELOPER: Single Ticket for Sydney StartupCamp - Oct. 8-10 (Max. 20 seats)   more info Sold Out Ended A$50.00 A$2.24
BACK-END DEVELOPER: Single Ticket for Sydney StartupCamp - Oct. 8-10 (Max. 20 seats)   more info Sold Out Ended A$50.00 A$2.24
PR & MARKETING: Single Ticket for Sydney StartupCamp - Oct. 8-10 (Max. 10 seats)   more info Sold Out Ended A$50.00 A$2.24

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Event Details

Seed Accelerator Logo XL

Startup Australia logo


Seed Accelerator and Startup Australia present:


October 8 - 10, 2010

@ ATP Innovations


Do You Want to Start a New Tech Venture and/or Improve Your Startup Skills?

Get fresh ideas and turn your new ideas into action; fast track your startup success at the Sydney StartupCamp IV organised by Seed Accelerator and Startup Australia.

Our StartupCamp is no ordinary startup event! It's a high-performance event where like-minded entrepreneurs gather for a weekend of company creation: a concentrated, intensive hands-on event where you start with brainstorming for a new idea on Friday evening and by Saturday evening you can literally be in business ready to generate your first lead or customer. On Sunday the grand final will include pitching your new venture to a panel of professional investors and business leaders!

Just don’t think it’s just for developers. It's marketing maestros, design gurus, business development wizards, financial masters, legal geniuses, and the specialists of startups – the jack of all trades coming together as one unit, creating a harmony that can only be envied by the corporate world!

StartupCamp is exciting, hands-on, interactive, entrepreneurial, full of innovation, fun and fast moving: to accelerate your growth and... your business success!


Sydney StartupCamp IV (October 8 - 10)

  • Before Now: You have NO idea or you already have a great new business idea
  • Right Now: You register for our StartupCamp IV
  • Friday Night (8/10) at the Sydney StartupCamp: Meet your team members, brainstorm, find new ideas and start the development & design work
  • Saturday (9/10) at the Sydney StartupCamp: Laying the ground work for your new venture: build, promote & launch
  • Meet With The Experts: Get lessons learned from mentors and ask your most pressing questions
  • Sunday (10/10) at the Sydney StartupCamp: Pitch to potential investors & clients
  • Thursday (14/10) at the Sydney Startup Networking Party: Option to pitch your unique value proposition to a large crowd of fellow enterpreneurs, business leaders and investors.

For Who

Anyone with the desire to start and grow a new tech venture: online, mobile, software, digital media, cleantech, etc.

This means students, graduates, wannapreneurs, emerging entrepreneurs, developers, designers, sales & marketing experts, people who can't wait to give up their corporate career, established entrepreneurs, investors, and anyone else who want to take part in an exciting, high performance and fruitful startup event at which you can lay the foundation of your new business venture, build new valuable relationships, can learn & explore and…. can have lots of fun!



StartupCamp will be organised and hosted by two dynamic Dutch entrepreneurs: cheese heads Bart Jellema (Founder at Tjoos and Startup Australia) and Patrick Driessen (Founder at Seed Accelerator, 8P Capital and Dutchdown) will provide you with a vibrant mix of StartupCamp success ingredients!


Judging Panel

On the Sunday afternoon all teams will get the opportunity to present and pitch to a panel of professional investors and business leaders. Some of the great people who already have confirmed their participation:

Nick McNaughton - CEO at Blue Cove Ventures & Deputy Chairman at Capital Angels

Daniel Biondi - CTO & Distinguished Systems Engineer at Hewlett-Packard

Menno Veeneklaas - Partner at Main Street Capital & Director at Sydney Growth Ventures

Roger Buckeridge - Co-Founder & Director at Allen & Buckeridge

Catherine Eibner - Developer Evangelist at Microsoft

James McCutcheon - Founder at Foundry38


The $50 fee is purely to cover the cost of drinks and catering. The actual StartupCamp is FREE! If you have any payment issues, please contact us at info@seedaccelerator.com or b@rtje.net.



Our StartupCamp will take place at the offices of our venue sponsor and event partner ATP Innovations (4 Cornwallis Street, Eveleigh), which is located within the National Innovation Centre at the Australian Technology Park.

ATP Innovations logo


Microsoft BizSpark logo

Draft Program

The preliminary schedule and program details will change, but the lack of time to sleep will stay :)

Friday, Oct. 8th

Time Event
6:00PM Arrivals and Registration
  Register at the door and receive your nametag, leave your laptops and mobile phones  alone for a while and meet some great people.
6:15PM Dinner Served
7:00PM Official Kick-off and Welcome by Bart Jellema & Patrick Driessen
  Don't be fashionably late! Miss this and you miss some crucial info. You also end up in the miscellaneous team as team assignments are made at this time. :)
7:30PM Team-Assignments and Setup
  You will be assigned a team number and find the table with that number. Meet your team and setup your laptops and network.
8:00PM Team Brainstorming - warmup session
  Instructions for this exercise will be given at the time
8:30PM Team-Brainstorming
9:30PM First Round Pitches - 3 per team
10:30PM Final Idea and Domain Chosen/Registered, Second Round Pitches
11:00PM Development & design starts! NO SLEEP!

Saturday, Oct. 9th

Time Event
9:00AM Breakfast served
9:00AM Logos, boilerplate, about us, contact info, rough draft of investor pitch completed
  Logo - Your logo needs to be ready and loaded onto your team page on the wiki
  Bios - Short bios for each team member need to be on the wiki example
  The about us and contact info needs to be on your site when it goes live for the soft launch
10:00AM Guest speakers and Q&A
12:00PM Lunch
2:00PM Soft Launch of Sites and Applications
  Your site/app has to be active on the actual domain name and feature at least the logo, about us and contact info and a very buggy incomplete version of your product/service
2:00PM Press Releases Completed, Press List Compiled, Get Group Photo Taken
  A press release about the impending release of your product that will dominate the world is ready and you've compiled a 300-page press list. You also have a plan of other innovative ways to promote the launch and to get as many people possible to come watch the launch online, use your product and/or write articles about it. Think outside the box here and feel free to collaborate with other teams or call in favors from partners or friends that are CEO of Fairfax or design the Google algoritm.
3:00PM Send out Press Releases (each team sends their own)
  All your press releases are sent and other crazy ploys to attract attention have been implemented.
6:30PM Dinner served
8:00PM Code Freeze, prepare for Press Launch and Demo
  Coding STOPS! This is the hard deadline. Your website and/or mobile app needs to be live and working.
9:00PM Launches and Demos to Press, Party!
  Each team has maximum 5min (and you will be cut off and this includes fumbling with laptops, etc) to pitch and give a live demo of their product. After this there will be 2-3mins in which the press can ask questions. This pitch is NOT for investors. This is where you get the world excited about your invention
10:30PM Sleep/Work as needed - code, work on presentations, go home, network, sleep or party

Sunday, Oct. 10th

9:00AM - Arrange your own breakfast

9AM-12PM - Finishing Touches/Practice for Investor Pitches

2:00PM - Investor and business leaders arrive for Grand Final Pitches

4:00PM - Networking, Clean-up, Final Touches!

5:00PM - Close off StartupCamp IV


Microsoft BizSpark program


Have questions about Sydney StartupCamp (Oct 8-10)? Contact the organizer

When & Where

ATP Innovations
4 Cornwallis Street
Eveleigh, AUSTRALIA NSW 2015

Friday, October 8, 2010 at 6:00 PM - Sunday, October 10, 2010 at 5:00 PM (AEDT)

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Sydney StartupCamp (Oct 8-10)
Eveleigh, AUSTRALIA Events Class

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