Tired of playing catch-up? Get yourself up to speed with business level social media, search engine optimisation, and online content marketing. The format of this 2 day session is entirely web based utilising detailed, live online demonstrations and case studies.
Who should come along? Anyone sensing gaps around their understanding of how social media and internet marketing applies to modern business. While useful, no prior online experience is assumed.
A Certificate of Training is sent out to all attendees.
Format: Interactive and limited to 22 people.
Refreshments: Morning tea, lunch and afternoon tea are provided on both days.
Takeaways: A workbook and a 2GB USB stick pre-loaded with support resources.
Wireless: A wireless hub is available at no charge if you wish to bring a laptop or device.
1. A SOCIAL MEDIA PLATFORMS FOR BUSINESS
TWITTER as a marketing and PR tool – how to use it for customer relations, crisis management, corporate reputation, event coverage, product promotions & sales, or issue advocacy.
Manage your business FACEBOOK presence – setting up brand pages, moderating comments, and building your community.
A 7-point BLOGGING strategy for your business – who in your organisation should be blogging, what, how often and why.
Online video and YOUTUBE – a must-include within any online marketing or communications strategy.
Use LINKEDIN to find and connect with your industry network; create a professional company page for your organisation.
Heads up! Two important new social media platforms with business impact: GOOGLE PLUS and PINTEREST
2. WEBSITE OPTIMISATION & MEASUREMENT
CONTENT MANAGEMENT SYSTEM (CMS) basics. Save money and time by managing your own website content - no technical or coding experience required.
Tap into unpaid SEARCH MARKETING - put your web pages high onto the page 1 search results of Google and other search engines using market segmentation mapping.
Set-up GOOGLE ANALYTICS for your website to measure and report on the effectiveness of your online marketing and communications campaigns - including social media sourced traffic.
3. ONLINE CONTENT MARKETING
Position your organisation as a THOUGHT LEADER or subject matter expert within your industry sector.
Enhance your BRAND’S REPUTATION and increase sales leads by educating your potential customers or clients with layers of relevant online content.
1.THE NEW ONLINE TOUCH-POINTS FOR BRANDS - CLAIMING AND POSITIONING THEM
Professionally present your organisation on the main SOCIAL MEDIA BRAND PAGES: Facebook, Google +, YouTube & Twitter
Not ready for FOURSQUARE yet? You have little choice - your stores, buildings, offices, restaurants, theaters or tourist spots are probably listed and people will already be checking in and leaving tips. Find out how to claim and manage locations.
Most business have an active GOOGLE PLACES business listing without the owners even knowing about it. Claim your listing for increased local online search visibility and for customer reviews management.
2. ONLINE & SOCIAL MEDIA MONITORING
Annlyse AUSTRALIAN SEARCH TRENDS for online mind-share concerning specific brands, services, products and industry topics.
Use SOCIAL MEDIA MONITORING TOOLS to capture mentions of your brands, your competitors or your industry sector.
Activate real-time KEYWORD ALERT MONITORING for your organisation using advanced filtering techniques.
3. SOCIAL CONTENT DISTRIBUTION
Incorporate social sharing capability within your website using SOCIAL MEDIA SHARE BUTTONS from Facebook, Google, LinkedIn, Foursquare, Pintererst and Twitter.
The do's & don'ts of automatically SYDNDICATING YOUR SOCIAL MEDIA communications.
LIVE STREAM SOCIAL CONTENT - yours or anybody's - into your website.
4. STRATEGY FORMULATION - TYING IT ALL TOGETHER
Dissect several STRATEGY LEVEL CASE STUDIES as a group to assit you in formulating an online and social media strategy for your own organisation. Case study examples: a beauty salon, city council, recruitment company, engineering firm, and a farmers market.