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Want to do something unexpected at #SXSWi? Set a #SXSW world record at the first-ever SXSWi unplugging party! Get free drinks and be part of the RecordSetter.com world record of the most people to turn off their cell phones at once. March 11, 5-6:30 p.m. The Lodge, 411 East 6th St., Austin. #unplug RSVP appreciated but not required. Take the Unplug Pledge at http://www.causes.com/unplugpledge