SXSW Panel with IBM, bareMinerals, Shoutlet & TechCrunch: Telling Your Brand's Story and Getting Results
Saturday, March 9, 2013 from 2:00 PM to 4:30 PM (CST)
Gone are the days when brands used a brochure or static website to tell their story. Today, social media provides a platform where brands can communicate their story through the way they engage and interact with followers. And often, those interactions shape the brand in new ways, too.
Join TechCrunch, IBM, bareMinerals and Shoutlet as we take a look at social storytelling and provide practical tips and tools for the job. You’ll hear a robust discussion on how to effectively manage online communities, listen to fans and impact buyer behaviors and preferences.
- Insights into the changing nature of content marketing and how brands can merge paid and owned content efforts to reach new followers
- Ways to leverage campaign data to amplify future social marketing efforts
- How brands can effectively use image and video platforms like Pinterest, Instagram and Vine to create and share engaging content
- The future of social advertising as it relates to social behaviors and brand building
The panel will be followed by prize give-aways and a cocktail/apps hour.
Sandy Carter, Vice President, Social Business Evangelism and Sales
Linda Santiago, Director, North America Marketing & Digital Brand Building
Tarik Hart, Vice President of Customer Experience
Josh Constine, Technology Journalist and panel moderator
**Event taking place at Lambert's Downtown Barbeque - 401 West 2nd Street, Austin, 78701