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SXSW Panel with IBM, bareMinerals, Shoutlet & TechCrunch: Telling Your Brand's Story and Getting Results 

Saturday, March 9, 2013 from 2:00 PM to 4:30 PM (CST)

SXSW Panel with IBM, bareMinerals, Shoutlet &...

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SXSW Panel with IBM, bareMinerals, Shoutlet and TechCrunch: Telling Your Brand's Story and Getting Results Ended Free  

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Event Details

Gone are the days when brands used a brochure or static website to tell their story. Today, social media provides a platform where brands can communicate their story through the way they engage and interact with followers. And often, those interactions shape the brand in new ways, too. 

Join TechCrunch, IBM, bareMinerals and Shoutlet as we take a look at social storytelling and provide practical tips and tools for the job. You’ll hear a robust discussion on how to effectively manage online communities, listen to fans and impact buyer behaviors and preferences. 

We'll cover:

  • Insights into the changing nature of content marketing and how brands can merge paid and owned content efforts to reach new followers
  • Ways to leverage campaign data to amplify future social marketing efforts
  • How brands can effectively use image and video platforms like Pinterest, Instagram and Vine to create and share engaging content
  • The future of social advertising as it relates to social behaviors and brand building

The panel will be followed by prize give-aways and a cocktail/apps hour. 

PANELISTS

Sandy Carter, Vice President, Social Business Evangelism and Sales
IBM 
Biography

Linda Santiago, Director, North America Marketing & Digital Brand Building
bareMinerals
Biography 

Tarik Hart, Vice President of Customer Experience
Shoutlet
Biography

Josh Constine, Technology Journalist and panel moderator
TechCrunch
Biography

 

**Event taking place at Lambert's Downtown Barbeque - 401 West 2nd Street, Austin, 78701


Have questions about SXSW Panel with IBM, bareMinerals, Shoutlet & TechCrunch: Telling Your Brand's Story and Getting Results ? Contact the organizer
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When & Where

401 West 2nd Street
Austin, 78701

Saturday, March 9, 2013 from 2:00 PM to 4:30 PM (CST)


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