Thanks to our recent collaboration with Adobe Connect we will be offering the July Self-Promotion Workshop online as wellas in the studio. If you're out of the country or across the country you can now sign up and join us live. Plus you'll be able to review the entire session after it's over. And you'll have the opportunity to ask questions, just like you would if you attended in person.
If you’ve ever wondered what makes a successful promotion this is the workshop for you. If you’re not getting the response you want when sending out postcards or email blasts then perhaps you’re not communicating clearly about your work.
What works for every successful brand, from Coke to Apple can work for you. In this workshop we’ll give you the tools to help improve your promotions.
First we’ll help you develop the strategy you need to enhance your self-promotional materials. By using simple associations you will be better able to describe to new clients who you are and how you’re unique. And this same method will help you find out who your clients.
Next we’ll talk about how to best describe your work to prospective clients. By narrowing down your strengths you have the basis for any promotion.
Finally, we’ll talk about how a scientific approach helps determine a better prospects list. Individuals fall into one of four unique quadrants. Knowing which one you’re in helps you better define who your prime prospects will be. From the easiest to approach to the ones you want to stay away from. We’ll talk about how to promote to each quadrant and some of the do's and don'ts in your approach.
The end result: your brand. Branding works; we’re confident you’ll leave this interactive workshop knowing how to develop better promotional materials.
Now that we’ve gotten the strategy completed it is now time to talk about tactics. How do we best tell the world your story. What media you should use. How often you should promote. We'll discuss the key points you need in every promotional piece you send out, from a simple email to a mass mailing to how best to use social media. We'll discuss the most important times of the year to send out materials, and the months that are a waste of money. We'll talk about the best day and time of day to contact a prospective client.
In addition we’ll review your website, critique your current self-promotion materials and give you an assignment for a new self-promotion piece based on our discussions.
You may take part in either session, or both sessions. We realize times are still tough so we’re trying to keep these sessions affordable.
$125 for each session, $210 for both sessions. Limited to ten people each session in person and one hundred online.
If you’re taking both sessions we’re also offering lunch with Charles and his associate, deputy design director Sarah Munt for an additional $25. This lunch is limited to 5 people.
“The workshop was supremely informative. I only wish I had all of this information years ago. The workshop would be a value at twice the price. ”
“I thought the workshop was very informative, in regarding about the focus on ‘Self.’ I enjoyed learning about ourselves and each other. The discussion about different colors were very informative and fun. The printed email list was of great help, it was clear and direct, put us in the shoes of art directors.”
“Charles pulled back the curtain and showed us the way things work. Armed with Charles' insights and knowledge, I feel optimistic about my illustration career.”
“I feel as though the workshop was something that was pivotal in my becoming an established illustrator or graphic designer. I don’t intend to go back to school and doubt i would have learned this information from any other way. ”
“The workshop gave me an idea as to how to think more deeply about my promotion and target audiences. The various activities made me consider how to effectively set up my campaign.”
“Thoroughly covered a broad spectrum of concerns regarding self-promotion, while also getting down to details on a personal level.”
“The perspective is somewhat different than other promotion lectures which was interesting.”
Charles Hively is founder of 3x3 Magazine and comes from a background in brand-building working for several large advertising agencies as a creative director. Some of his most famous campaigns were for Subway Sandwiches where he developed the Jerrard-based campaign promoting Subway's low-calorie menu and his award-winning brand development for Brianna’s Salad Dressing took a small-town Texas company to a worldwide phenomena. He has also helped other entrepreneurial companies gain market share in tough markets. From his perspective as a former art director and current editor of 3x3 Magazine he has seen what makes successful campaigns.