Success Stories in Digital Marketing
Wednesday, November 18, 2015 from 6:00 PM to 8:30 PM (CST)
MnSearch’s last snippets event of the year will be held on Wednesday, November 18th, 2015 at Spyder Trap in Minneapolis, MN. Join us for an evening focused on sharing the stories of our successes in digital marketing!
So much of our dialog in the industry is focusing on what’s bright and shiny, new evolutions of an algorithm or a bid platform, and our organization reflects that in our programming. We wanted to take a slightly different angle this month, and open the floor up to people who want to tell the story of a successful campaign, regardless of channel.
Join us for an evening of success stories, where we’ll have multiple speakers covering some of their most impactful initiatives of their career.
The evening’s presentations will include:
Building Social Communities that Drive Results
Focus area: Social
Yes, social advertising can do great things for your business! What they won’t accomplish are creating community and building social relationships that stand the test of time. And we all know how
important relationships are to business.
Join me in this highly actionable session on how to build powerful organic social communities that extend across all of the major networks (e.g. Twitter, Facebook, Instagram and more) – Social networks
that will make you awesome friends and earn you rock star business!
The Trickle Down Effect of Successful Internal Processes
Focus area: SEO
Can you really impact your clients’ bottom lines by becoming more efficient in your internal processes? The answer is yes! In this session I’m going to walk through some of the successes we have seen in our company as well as in our projects with our clients and how becoming more efficient as an organization has fostered this impact.
Back to the Basics – Don’t Forget about Quality Score!
Focus area: PPC
With more experience comes new strategies, new techniques and new opportunities to increase leads, conversions and sales, but sometimes we may lose sight of where we started. Sometimes, going back to the basics is the best strategy. We first must optimize the tactics we are currently using in order to assure optimal performance. In this session, we will look at what a “by the books” strategy can yield and what you can bring to your AdWords campaigns.
Integrating Digital Marketing Tactics to Sell Out Concerts
Presented by Craig Johnson, Connection Strategist, HTK Marketing
Focus area: Cross-channel
Marketing Departments get focused on channels and building up followers. This session will feature a case study and action plan for engaging your audience, building up demand for events and selling out events while reducing your overall advertising expenses. Combining the digital elements of Public Relations, Email, Search and Social Media. The result? Amplifying your message quicker to your core audience.
A Game-Changing Adwords Account Audit
Focus area: PPC
An inside look at the playbook that took one eCommerce company's AdWords account to the big league of results. We'll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won't want to miss!
- Date: Wednesday, November 18th, 2015
- Time: 6pm-8pm (6pm networking, 6:30pm presentation and discussion, 7:30 networking)
- Location: Spyder Trap, 1625 Hennepin Ave, Minneapolis, MN 55403 (parking options)
- Included: Food, beverages, knowledge, networking and good-times for all (except those drinking alcohol must be 21+ years of age)
- Cost for Members: $35. Free for member pre-registration.
- Cost for General Admission: $35 or Join Today and Attend for Free
When & Where
MnSearch - Minnesota Search Engine Marketing Association
MnSearch is a Minnesota non-profit organization dedicated to building a local community that advances search engine marketing by providing networking events, sharing knowledge and educating members and the public.
Visit us at www.mnsearch.org or to discover more on: