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Succeeding with Channel Partners Today

ASAP Silicon Valley/NorCal

Tuesday, February 15, 2011 from 5:30 PM to 8:30 PM (PST)

Succeeding with Channel Partners Today

Ticket Information

Ticket Type Sales End Price Fee Quantity
ASAP Member Registration Ended $25.00 $0.00
ASAP Partner Member Registration Ended $25.00 $0.00
Non-member Event Registration Ended $35.00 $0.00

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Event Details


Don't miss this opportunity to learn ways you can effectively develop channel revenues in the 2011 and gain a better understanding of the challenges facing channel organizations today.

The number of companies relying on channels to fuel their success is greater than ever before. The competition for channel "mindshare" is increasing and the nature of services is changing, especially with the growth of Cloud offerings. Plus, the need for increased revenue with lower costs is having a major impact the channel to vendor relationship.

To address these challenges and achieve revenue results, alliance and channel managers must think differently and execute effectively.

In this program, ASAP experts will be joined by channel sales and marketing executives from Adobe, Juniper Networks, Polycom and Riverbed Technology to discuss emerging best practices, techniques and programs that empower channel partners to achieve results.

This program will provide participants with the ability to:

  • Evaluate current channel program elements against today’s emerging best practices. Are you managing the increasing demand for channel sell-through from your competitors effectively?
  • Develop and implement highly effective training programs and tools to improve the sales results from channel organizations. Are you providing the training programs and tools to give your partner the competitive edge?
  • Position the value of doing business with your organization to recruit new channel partners. What tools and programs can make your Joint Value Proposition more compelling?
  • Plus, learn how to leverage channel support systems to promote better results for your partners and how to attract the attention of your partners' front lines.

Moderator: Jennifer Vessels, CEO, Next Step
Dan Brumm, prior Director of Marketing, Polycom
Carolyn Crandall. VP Marketing, Riverbed Technology
Lisa Graham, Senior Director Channel Sales, Adobe
Pat Steadman, Senior Manager Channel Enablement, Juniper Networks

Tuesday, February 15. 2011
5:30 - 6:30 p.m. Networking, Happy Hour
6:30 - 8:30 p.m. Panel & Discussion

Network Meeting Center
5201 Great America Parkway, Suite 122 Santa Clara, CA 95054

Advance Registration (through 3:00PM on February 14, 2011).

  • $25 for ASAP members in advance or $35 at the door
  • $25 for ASAP Partner organization members in advance or $35 at the door
  • $35 for non-ASAP members in advance or $45 at the door 




Have questions about Succeeding with Channel Partners Today ? Contact ASAP Silicon Valley/NorCal

When & Where

Network Meeting Center at the Techmart
5201 Great America Parkway
Santa Clara, 95054

Tuesday, February 15, 2011 from 5:30 PM to 8:30 PM (PST)

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ASAP Silicon Valley/NorCal

We are a dynamic chapter of ASAP that focuses on addressing the alliance-related needs of companies in the Northern California and Bay Area.

We offer our members a wide variety of targeted events and programs, current information on industry best practices, case studies and education to support and grow your business and professional skills.

  Contact the Organizer
Succeeding with Channel Partners Today
Santa Clara, United States Events Networking

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