Strategies for Increasing Your Venue Sales
with Venue Sales Expert Robert O. Sanders Jr., CMP
CEO, Hospitality Resource Group, Inc.
8:30 AM - 12:00 PM | Doors open at 8:00 AM
Attendance limited to 50 people
Are you looking to increase your venue bookings? If so, arm your sales people with the strategies, tactics and guidance they need to succeed by signing them up for this half day workshop. In this interactive, detailed program, veteran hospitality sales consultant Robert Sanders will dissect the elements that go into a successful sales strategy for a wide range of event venues. Attendees will leave with increased confidence and tools to navigate your customers' needs and close more sales.
Areas of focus will include:
- Establishing a sales mindset
- Prospecting and lead generation
- Defining points of differentiation
- Features versus benefits
- Handling and overcoming objections
- Designing winning proposals
- Mapping key accounts to reach decision makers
- Conducting the perfect site tour
About Our Instructor
Robert O. Sanders Jr., CMP
CEO | Hospitality Resource Group
Robert O. Sanders Jr. is the founder and chief executive officer of Hospitality Resource Group, Inc. (HRG), a consortium of four companies based in White Plains, New York with offices in Connecticut and Manhattan, including Strategic Training Solutions, which provides customized training programs, executive and management consulting, and organizational development services that meet all of your company's staffing and human resources needs; and Event Solutions, which creates unforgettable experiences and manages destination event and planning services for corporate and not-for-profit clients.
Prior to creating HRG, Robert was Vice President of Sales and Marketing at Abigail Kirsch Culinary Productions, the largest catering firm in Westchester County. His responsibilities included developing marketing campaigns, providing leadership and training for a staff of fifty. During his tenure, overall sales volume increased 18%. Before joining Abigail Kirsch, Robert worked for Marriott Corporation for twelve years. He joined Marriott in Hilton Head, South Carolina in 1983. Over a period of twelve years, he held sales positions at various Marriott hotels. In 1993, he became the Director of Catering Sales for the Marriott Marquis, the chain's flagship hotel in Manhattan.
Robert is VP of Membership for MPI of Greater New York.
When & Where
Event Leadership Institute
Launched in June, 2011, the Event Leadership Institute provides the highest quality educational programs, and features top thought leaders and industry influencers sharing their insights at live events throughout the country. We strive to empower a more educated planner to produce smarter, more creative, and cost-effective events.
We stand behind the quality of our content and back all of our online classes and live events with a 100% money-back guarantee if you feel you did not learn what you expected to.
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Kevin White | President-Elect, ISES International, Adjunct Professor, NYU
"One of the smartest investments an event business owner can make."
Lyn Stout | A Bond Event
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Ceci Johnson | Founder, CECI New York
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