Storytelling & Branded Content Strategies for 2013
Friday, January 4, 2013 from 12:00 PM to 1:30 PM (CST)
San Antonio, TX
San Francisco, California
London, United Kingdom
In this free 90-minute lunchtime workshop, Global Public Relations Consultant Alan Weinkrantz will share his insights on Story Telling and Branded Content Strategies for 2013.
Story telling, having a voice, and the on-going narrative is a reflection of your organization's heart and soul. It also becomes the body of work which will help you meet business goals such as recruiting talent, attracting customers, building partnerships, and especially to be discovered by the media. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
In this session, you'll learn how to build not just messages, but your company's compelling brand story, through Alan's simple and powerful 90-day action plan.
When & Where
Firecat Studio is an interactive agency headquartered in San Antonio, Texas. We create and maintain websites, mobile websites and apps, email/enews campaigns, and social media campaigns for business. We specialize in combining user-centered design, analytics, SEO/SEM, usability studies and surveys with smart strategy to meet business goals. We help organizations select and integrate web, email, social media and other marketing and PR tools and techniques so they work together to meet business goals.