"Storyscaping–Stop Creating Ads, Start Creating Worlds" Book Reading Event
Thursday, July 17, 2014 from 8:00 PM to 9:00 PM (EDT)
Coral Gables, FL
San Francisco, California
London, United Kingdom
Copies of books available at Books & Books, Coral Gables
"BRAVO Gaston Legorburu and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds is a blockbuster tale about stories and the power they have to turn brands into stands. In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story."
--Joey Reiman CEO, BrightHouse Author of The Story Of Purpose
"Storyscaping is a unique and immediately applicable way for a brand to tell their WHOLE story, across all the channels necessary. In today's ever changing media landscape it is important for brands to get the entire picture, not just a few pieces. This is a must read for anyone in the marketing and media ecosystem."
--Nancy Hill, President and CEO American Association of Advertising Agencies
"I have known Gaston for several years. He has always been a big advocate of story and storytelling systems. In this book he reveals his in depth passion alongside a set of inspirational practices that will help us all become better storytellers, better storydoers and better storysystems builders."
--Jonathan Mildenhall, Former Senior Vice President Integrated Marketing Content and Design Excellence, The Coca-Cola Company
"Storyscaping offers surprising but solid answers to some of marketing's big dilemmas, and shows how shared experiences trump conventional storytelling time and again."
--Frank Rose, author of The Art of Immersion
"As an actor and producer, I'm immersed in the world of story telling. Today's consumer expects more engagement and interaction with brands and products. Darren (Daz) is one of the most insightful guys I know in the world of marketing, and he and Gaston's work on Storyscaping will change the way we look at telling stories to consumers long into the future."
-- Omar Epps, Actor, Producer, Media Entrepreneur
When & Where
Storyscaping is a new approach that brings together the power of stories and experiences to create immersive worlds in which brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story. This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.
GASTON LEGORBURU is Worldwide Chief Creative Officer of SapientNitro, a new breed of agency that is redefining storytelling for an always-on world. Recognized by Adweek 50 as a game-changer who is modeling the agency of the future, Gaston sets much of the strategic and creative vision for the agency and provides clients forward-thinking insights on their most critical marketing challenges. This has earned him the honor of many recognitions in marketing and advertising and a seat on the juries of such prestigious advertising award shows as D&AD, Cannes Festival of Creativity, ADC, the One Show and the Webbys.
DARREN McCOLL is the Global Brand Chief Strategy Officer of SapientNitro, where he collaborates with global teams and clients to help create worlds of immersive stories and experiences. "Daz" as he is known, brings insight and strategic guidance to many of the world's biggest brands including: Virgin, McDonald’s, Nestlé, Mars, Foster’s, Burger King, Subway, Footlocker, ESPN, Volvo, Chrysler and Coca-Cola. He is a sought after speaker with experience that spans markets worldwide and his work has earned him many awards including: Effies, New York Festivals, The One Show, Clios, D&AD (Black Pencils), and three coveted Cannes Lions Grand Prix.
SapientNitro, part of Sapient (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit .