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Storyboarding for Product Creation

General Assembly - San Francisco

Wednesday, March 26, 2014 at 7:00 PM - Thursday, March 27, 2014 at 9:00 AM (PDT)

Storyboarding for Product Creation

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $35.00 $2.92

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Event Details

Storyboarding for Product Creation 

Wednesday, March 26th from 7:00pm-9:00pm

Alex Cowan, Design Strategist, at large

Whether you’re speaking to your board of directors, pitching a product design to a group of strangers, or discussing the next big thing with your development team, your presentation must be designed to persuade a specific audience. If you can't explain your product in a compelling and interesting way, your message may get lost in translation.

Stories have a unique power to appeal to our emotions and change our minds. Storyboards are a great way to master the art of storytelling. In this class, we'll equip you with the tools and techniques of storyboarding, so that you can create compelling presentations and create breakthrough product experiences.

This class is for product designers, developers, marketers, managers, and consultants who want to make better products and communicate more effectively.


  • Understand the tools and techniques of storyboarding, why it's useful, and how to get started
  • Learn how to use storyboards for customer discovery, customer acquisition, and product development
  • Create more vivid agile user stories


Alex Cowan Photo

Alex CowanDesign Strategist, at large

Alex has been an entrepreneur (5x) and intrapreneur (1x). He’s currently founder & CTO of Leonid Systems, an enterprise software company with offices in the Bay Area, Washington, Toronto and various points abroad. Leonid Systems bootstrapped not one, but four successful products out of a consulting business. Leonid's products are now deployed to many of the world's largest cloud communications operators which together earned over $350 billion in revenue last year.

Alex is also the Author of ‘Starting a Tech Business‘ (Wiley, 2012), a primer for non-engineers who want to up their game with the latest techniques and foundations concepts in product development. Prior to Leonid, Alex was busy applying design thinking, Lean Startup, customer development, and agile (among other things) as an executive and consultant at small and large companies.

Alex studied Industrial Engineering and Economics at Stanford University.

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe. 
Have questions about Storyboarding for Product Creation? Contact General Assembly - San Francisco

When & Where

General Assembly San Francisco @ Lofts
580 Howard
San Francisco, CA 94107

Wednesday, March 26, 2014 at 7:00 PM - Thursday, March 27, 2014 at 9:00 AM (PDT)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

In partnership with StyleVRVAR Forum, Join us!

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Storyboarding for Product Creation
San Francisco, CA Events Class

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