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Storage Valley Supper Club

Entertainment Storage Alliance

Thursday, May 17, 2012 from 6:00 PM to 9:00 PM (PDT)

Storage Valley Supper Club

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Our Charter/Purpose is three-fold:

To promote fellowship among the participants in the storage industry.
• To provide a informal forum for and to foster the continuing development of storage technology.
• To Eat, Drink, Be Merry, and Network!

 Because it's ALL about STORAGE!

Who is eligible to attend participate:
Anyone with present or past affiliations in the storage arena—including components, drives, systems and software: optical, magnetic, and solid state.

Inaugural event: Thursday May 17th at Dave and Busters, The Great Mall, Milpitas, CA   Limited Seating so Register Early!!   


6:00 pm Arrive, Register, No-host bar, Networking

7:15 pm Dinner
Fire grilled salmon served over sauteed spinach
Italian rosemary roasted chicken
(Eggplant Parmesan by special request)
Honey glazed baby carrots
House salad
Spicy rice medley
Garlic herb roasted potatoes
Fresh baked rolls with butter
Unlimited coffee, tea and sodas

~8 pm After Dinner Program

Storage Roadmaps: The Hitchhikers Guide
Members of the INEMI Mass Storage Roadmap Committee:
Steve Hetzler, IBM
Jim Handy, Objective Analysis
Tom Coughlin, Coughlin Associates

Digital storage fuels the modern engine of content creation and distribution, social networking, archiving and preservation as well as remote collaboration. Many different devices and technologies make up today's storage hierarchy which supports these applications. In addition there are many new storage and memory technologies waiting in the wings for their day in the Sun. This panel represents the activity of the bi-annual INEMI Mass Data Storage Roadmap committee. The committee puts out perhaps the most comprehensive and informative report on the current state and future projections for storage devices and systems including flash memory, MRAM and other solid state storage technology, hard disk drives, magnetic tape, optical discs as well as the latest dependencies and enablers for storage systems including enterprise and consumer applications. Come to this panel to find out the latest trends in digital storage including:

• Is flash memory nearing end of life and if so what solid state storage is waiting in the wings?
• When will HDDs achieve higher areal density growth and what technologies will drive it?
• What is the future role of optical discs and magnetic tape in the storage hierarchy of tomorrow?
• What are current and future applications for cloud storage?
• What are future roles of various storage devices in system architectures?
• What is the current situation with the storage supply chain—are we one earthquake or flood away from a major disaster?
• Participate in this discussion on the future of mass data storage

Remember, The only way to influence the future is to participate fully in the present.

~9 pm Meeting Ends

Steven R. Hetzler is an IBM Fellow at IBM’s Almaden Research Center (San Jose, Calif.), where he manages the Storage Architecture Research group. He is currently focusing on new architectures for creating highly fault tolerant storage systems, iSCSI data storage systems and markets and applications for nonvolatile memories. iSCSI is a protocol for managing storage over IP networks that he initiated within IBM Research and also named. His group wrote the first draft specification, developed the first working iSCSI demonstrations, including the first direct network-attached DVD movie multiplex, and was active in helping develop iSCSI into an industry standard.
A prolific inventor, Hetzler has been issued 35 patents for inventions in a wide range of topics — including data storage systems and architecture, optics, error correction coding and power management. His most notable patents include split-data field recording (issued in 1993) and the No-ID(TM) headerless sector format (issued in 1995), which have been used by nearly all magnetic hard-disk-drive manufacturers for a number of years. He also pioneered the first adaptive power technology for disk drives, which is also widely used in disk drives for mobile computers. Hetzler has received numerous IBM awards for his work, including three Corporate Awards, and a Corporate Environmental Affairs Excellence Award. He is a member of the American Physical Society, a senior member of the Institute of Electronics and Electrical Engineers and a member of the IBM Academy of Technology.

Jim Handy of Objective Analysis has over 35 years in the electronics industry including 20 years as a leading semiconductor and SSD industry analyst. He has design and marketing experience at major semiconductor suppliers including Intel, National Semiconductor, and Infineon and in market research at Dataquest. A frequent presenter at trade shows, Mr. Handy is known for his technical depth, accurate forecasts, widespread industry presence and volume of publication. He has written hundreds of market reports, articles for trade journals, and white papers, and is frequently interviewed and quoted in the electronics trade press and other media.

Tom Coughlin has many publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which was published by Newnes Press. Coughlin Associates provides market and technology analysis (including reports on several digital storage technologies and applications and a newsletter) as well as Data Storage Technical Consulting services. Tom publishes the Digital Storage Technology Newsletter, the Media and Entertainment Storage Report, and the Capital Equipment and Technology for the Hard Disk Drive Industry Report.
Tom is active with SMPTE, SNIA, IDEMA, the IEEE Magnetics Society, IEEE CE Society, and other professional organizations. Tom is the founder and organizer of the Annual Storage Visions Conference (www.storagevisions.com), a partner to the International Consumer Electronics Show, as well as the Creative Storage Conference (www.creativestorage.org). He is a Senior member of the IEEE, Leader in the Gerson Lehrman Group Councils of Advisors and a member of the Consultants Network of Silicon Valley (CNSV). For more information on Tom Coughlin and his publications. go to www.tomcoughlin.com.

Have questions about Storage Valley Supper Club? Contact Entertainment Storage Alliance

When & Where

Dave and Busters
940 Great Mall Drive
Milpitas, CA 95035

Thursday, May 17, 2012 from 6:00 PM to 9:00 PM (PDT)

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Entertainment Storage Alliance

As our EntertainmentStorage.org logo reveals, entertainment and consumer storage creates a unified driving force behind the creation, distribution, and reception of digital content.  To illuminate the unifying presence of digital storage in liberating humankind’s overall creativity and enjoyment and enhancing social and economic development, we refer to  “The Cosmic Wheel of Storage Karma.”  We hope that you will give our wheel a spin by joining our storage and entertainment community! If you are a corporation or organization that could benefit from association and exposure on our site please contact us regarding site sponsorship at sponsors@entertainmentstorage.org

  Contact the Organizer
Storage Valley Supper Club
Milpitas, CA Events Conference

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