Sticky Business - Make It Stick!
Wednesday, August 7, 2013 from 9:30 AM to 5:00 PM (EDT)
A top producing agent, mentor and coach (Her team closed over $20 million last year!) will share with you her tools and techniques to improve the customer experience, increase your business, and achieve the successful results you want!
In the 1st half of this course, you'll learn to create and implement an effective customer centered business plan, increase sales and master successfully vetting and assembling a team who will exceed customers' expectations. Learn tools for managing and successfully understanding different types of customers. Transition yourself from a salesperson making cold calls to a trusted professional. Past customers become advocates and raving fans. Learn repeatable building blocks for creating a referral-based business starting now. That only comes when you know what it takes to create a RAVING FAN.
Raving Fans are everywhere including social media. Master social media as a real estate professional and understand the do’s and don’ts. How to use the latest social media technologies, such as Facebook, Twitter and Instagram, create an online presence vital to reaching today's hyper-connected consumers. Don’t get lost in the black hole of social media. Know when to play and when to walk away. Demonstrate to consumers you use the most advanced real estate technology to provide exceptional service.
In the 2nd half of this course, you will discover the importance of comprehensive seller systems. Improve the customer experience, increase business and find more balance. Learn rapport building skills and how to better understand the Seller’s needs. How to successfully set expectations, including establishing everyone’s role in the transaction. Learn the most important qualities Sellers are looking for and the most common concerns when choosing a real estate professional today.
Geographical farming is the power of a plan. Learn a strategic blueprint for identifying, vetting, and building a marketing plan your target audience will understand and respond to. Learn to understand sales activity, market share, and what makes a farm profitable. Understand the connection between servicing your listings, Hyper-local marketing and geographical farming. Demonstrate to Sellers your understanding of geographical marketing, the value of successfully involving their community in the sale, and the importance of recognizing a house is part of a community.
About the Instructor: Kimberly Knapp Coldwell Banker Vanguard licensed sales associate Florida, C.R.S, SFR. CDPE, BOD of NE Florida MLS, Chair Education Task Force NE Florida MLS, NE Florida Instructor, Administrator and Chair of NE FL REBAR camp, Director Career Development Coldwell Banker Vanguard 2009-2011, Founder of Real Dynamic Agents (national training program) CEO of Team Knapp, Top agent NE Florida since 2001.
When & Where
Better Homes and Gardens Real Estate Metro Brokers
Better Homes and Gardens Real Estate Metro Brokers is a full-service real estate brokerage with more than 1700 sales associates, each with access to 25 offices throughout metro Atlanta and North Georgia. The company commits its resources to providing the finest environment for its real estate agents including technology, training and marketing.