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Startup Secrets: Go to Market Part I - Strategy

Harvard Innovation Lab

Thursday, February 13, 2014 from 6:00 PM to 8:00 PM (EST)

Boston, MA

Startup Secrets: Go to Market Part I - Strategy

Ticket Information

Type End Quantity
Harvard Student
Tickets for full-time, degree-seeking, matriculated Harvard students
Ended Free  
Other Harvard Affiliations
Tickets for fellows, alumni, faculty and staff members, or other Harvard affiliates
Ended Free  
Community Member
Tickets for all the innovators in the Allston, Brighton, and Boston area!
Ended Free  

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Event Details

Startup Secrets: Go to Market Part I - Strategy 



Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product.  Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence,” understand targeting and segmentation and lastly, how to distribute your product or service through the right channels.


 

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We check all attendee registrations at the door. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you have registered as a Harvard Student.  Attendance will be limited to registered guests and tickets will not be available at the door.

Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).

Have questions about Startup Secrets: Go to Market Part I - Strategy? Contact Harvard Innovation Lab
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When & Where


Harvard Innovation Lab
125 Western Avenue
Boston, MA 02163

Thursday, February 13, 2014 from 6:00 PM to 8:00 PM (EST)


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Organizer

Harvard Innovation Lab

Launched in November 2011, the Harvard Innovation Lab (i-lab) serves as a resource for students from across Harvard interested in entrepreneurship and innovation. The programming offered by the i-lab is designed to help students grow their ventures at any stage of development and covering a wide range of disciplines. The i-lab fosters unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities.

 

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