Every business starts as an idea. Your ability to share that idea; to tell the story of your business in a way that draws teammates, partners, capital, and customers in will encourage your success or failure at every stage of the entrepreneurial journey.
The fact is, most entrepreneurs can't explain what their company does for who, how, and why in a short enough time to get people engaged. If you're one of the many not seeing the light go on fast enough in the people you're pitching, it's time to get focused on getting your story straight.
Join recovering NY ad man, 6X startup veteran, and current Actifio CMO Mike Troiano for a structured, 2-hour, workshop-based event designed to shorten the distance between "What?" and "Wow!" Everyone will learn the fundamentals of startup positioning and get a chance to refine their story in a workgroup setting. Most will walk away with a dramatically more effective way of telling their own story than they have today. And some will end up with a sentence or two that just changes everything.
When & Where
Harvard Innovation Labs
The Harvard Innovation Labs consist of a vibrant, cross-disciplinary ecosystem for the Harvard community to explore innovation and entrepreneurship while building deeper connections. It is an excellent example of the One Harvard vision and a leading catalyst for the Allston Science and Enterprise District.The Innovation Labs fosters unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities.
The Harvard i-lab is the central component of the Harvard Innovation Labs. It is an educational collaborative for all current Harvard students from any Harvard school to explore innovation and entrepreneurship at any stage. it provides open co-working space, a vibrant community of peer and mentor support, experiential programming, and a 12-week Venture Incubation Program, helping student teams take their ideas further, faster.
The Launch Lab is a critical extension of the growing Harvard Innovation Labs. It provides eligible Harvard alumni leading high-potential early-stage startups with a curated community including collaborative coworking space, business building programming, and access to i-lab advisors and mentors. It fosters continued connection between alumni, current students, and the Harvard commnunity as a whole.