Every business starts as an idea. Your ability to share that idea; to tell the story of your business in a way that draws teammates, partners, capital, and customers in will encourage your success or failure at every stage of the entrepreneurial journey.
The fact is, most entrepreneurs can't explain what their company does for who, how, and why in a short enough time to get people engaged. If you're one of the many not seeing the light go on fast enough in the people you're pitching, it's time to get focused on getting your story straight.
Join recovering NY ad man, 6X startup veteran, and current Actifio CMO Mike Troiano for a structured, 2-hour, workshop-based event designed to shorten the distance between "What?" and "Wow!" Everyone will learn the fundamentals of startup positioning and get a chance to refine their story in a workgroup setting. Most will walk away with a dramatically more effective way of telling their own story than they have today. And some will end up with a sentence or two that just changes everything.
When & Where
Harvard Innovation Lab
Launched in November 2011, the Harvard Innovation Lab (i-lab) serves as a resource for students from across Harvard interested in entrepreneurship and innovation. The programming offered by the i-lab is designed to help students grow their ventures at any stage of development and covering a wide range of disciplines. The i-lab fosters unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities.