(This class is a revised and improved version of the #1 most attended class on Skillshare)
The most important aspect of Entrepreneurial Product Management is the ability to focus on the right metrics.
While most entrepreneurs understand the basic frameworks--AARRR, Cohort Analysis, Actionable Metrics, & Vanity Metrics--they often miss the context for why these are important in the first place.
After teaching this class to over 1,000 students, and sharing case studies on Facebook, Groupon, OMGPOP, Pandora, and other successful startups, we realized that the way metrics are being taught today are completely wrong.
For these reasons, this class will focus on a new way of looking at metrics that will help make aspiring entrepreneurs magnitudes more effective.
Please be sure to read the testimonials from the previous classes, including:
Sahan Pitigala (attended Startup Metrics for Founders) “Incredible class that provided serious insight. This is a must for any entrepreneur.”
Aaron Smyth (attended Startup Metrics for Founders) “Trevor does a great job covering the basics of choosing the right metrics to determine your success as an early-stage company. He provides a conceptual framework that helps cut through a lot of the misconceptions founders often have about which metrics matter.”
Trevor is an entrepreneur and thought leader on Lean Startup methodologies. He's the Founder & CEO of Lean Startup Machine, an innovation education company that has helped thousands of individuals at organizations including Google, Salesforce, News Corp, Intuit, and others, start hundreds of new businesses on five continents.
Owens is active in the community as a coach for the White House's Innovation Fellows program and as a featured guest speaker at Princeton & Columbia University.