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Startup Marketing Bootcamp

Harvard Innovation Lab

Thursday, July 11, 2013 from 4:00 PM to 6:00 PM (EDT)

Startup Marketing Bootcamp

Ticket Information

Type End Quantity
Harvard Student Ended Free  
Other Harvard Affiliations Ended Free  
Community Member Ended Free  

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Event Details

An introductory marketing bootcamp for start-up companies where you’ll learn everything you need to build and promote your product and / or brand in the earliest stages.  From marketing strategy to content creation, to PR, social media—and beyond— this interactive (and fun!) workshop will provide you with a framework for helping you plan and execute a successful launch. Some of the topics we will talk about include:

  • Developing a launch and / or marketing strategy, budget and plan
  • To launch or not to launch?  When is the right time?
  • Working with the press: why they are not your friends
  • Social media strategies
  • Content creation strategies
  • Building community support
  • How to choose the right marketing partners to work with
  • Building your personal brand
  • Strategic marketing that builds customer loyalty
  • Getting to know the right interns and know how to best leverage their knowledge


  • Kate Castle, Vice President of Marketing, Flybridge Capital Partners
  • Jodi-Tatiana Charles, CEO and Brandographer, La Capoise Galerie, Founder of The Embargo List and Media and Community Outreach Coordinator, MassChallenge



We check all attendee registrations at the door. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you have registered as a Harvard Student.  Attendance will be limited to registered guests and tickets will not be available at the door.

Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).

Have questions about Startup Marketing Bootcamp? Contact Harvard Innovation Lab
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When & Where

Harvard Innovation Lab
125 Western Avenue
Boston, MA 02163

Thursday, July 11, 2013 from 4:00 PM to 6:00 PM (EDT)

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Startup Marketing Bootcamp
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