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Startup Lessons Learned - San Francisco

Friday, April 23, 2010 from 9:00 AM to 6:00 PM (PDT)

Startup Lessons Learned - San Francisco

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Individual Ticket   more info Sold Out Ended $749.99 $0.00
Discounted Team Ticket (up to 4 people from one company) - 50% Discount Sponsored by Steve Anderson at Baseline Ventures   more info Sold Out Ended $1,250.00 $0.00

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Event Details

Startup Lessons Learned, San Francisco

Friday, April 23rd, 2010
Westin Market Street Hotel (50 3rd Street)
San Francisco, CA 

Reserve your room at the Westin at a special conference rate through April 12: http://bit.ly/acZswp

Having trouble registering with PayPal? Please call Charles Hudson (650) 249-0905 for help. We can process credit card purchases over the telephone.

Startup Lessons Learned is the first event designed to unite those interested in what it takes to succeed in building a lean startup. The goal for this event is to give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles of the lean startup methodology. The day-long event will feature a mix of panels and talks focused on the key challenges and issues that technical and market-facing people at startups need to understand in order to succeed in building successful lean startups.

Confirmed Speakers and Participating Mentors:

For a limited time, IMVU has generously offered 8 totally free scholarship tickets for entrepreneurs.  Learn more and apply here!

Local Simulcasts
For those outside of the Bay Area, we will be offering simulcasts of the event. Official simulcast hosts can be found below - make sure to sign up using one of the links below:




North America


South America


8 AM - 9:00 Registration

9:00 - 9:30 AM Welcome
 *Eric Ries, Host, Startup Lessons Learned 

9:30 AM - 10:20 AM Build Keynote: "To Agility, and Beyond"
 * Kent Beck, Three Rivers Institute

10:20 AM - 10:40 AM Continuous Deployment Case Study: WiredReach
  *Ash Maurya, WiredReach

10:40 AM - 11:00 AM Agile Development Case Study: Grockit
 *Farb Nivi, Grockit

11:00 AM - 11:30 AM Case Study: "But Does it Scale?"
 * Tim Fitz, James Birchler, and Brett Durrett, IMVU 

11:30 PM - 12:15 PM But What about Design? Minimum Desirable Product
 *Andrew Chen (Futuristic Play), Laura Klein, Dave McClure, Rashmi Sinha

12:15 AM - 1:15 PM Lunch

1:15 - 2:00 PM Conversation: Getting to Plan B
 * Randy Komisar, KPCB

2:00 PM - 2:20 PM Minimum Viable Product Case Study: Aardvark
 *Max Ventilla and Damon Horowitz, Google (Aardvark)

2:20 PM - 2:40 PM Pivot Case Study: Flowtown
 *Dan Martell and Ethan Bloch, Flowtown

2:40 PM - 3:00 PM Pivot Case Study: KISSmetrics
 *Hiten Shah, KISSmetrics

3:00 PM - 3:30 PM Afternoon Break

3:30 PM - 4:15 PM Customer Development 2.0
 *Steve Blank

4:15 PM - 4:35 PM Is Customer Development Marketing? Food on the Table Case Study
 *Manuel Rosso, Food on the Table

4:35 PM - 4:55 PM Customer Development Case Study: Dropbox
 *Drew Houston, Dropbox

4:55 PM - 5:15 PM Customer Development Case Study: PB Works
 *David Weekly, PBworks

5:15 PM - 6:00 PM Customer Development Panel
 *Cindy Alvarez, Brant Cooper, Sean Ellis, Matt Johnson 

This event is intended for people on the front line of delivering products. If you are a start-up founder, an employee engaged in customer or product development role at a company of any stage, or someone at a large company looking to bring the lean startup methodology to your company, we encourage you to attend the event.

If you are a service provider, venture capitalist, or other supporter of the start-up ecosystem, please contact Charles Hudson (charles@charleshudson.net) or Eric Ries (eric@theleanstartup.com) about how you can get involved in this event. 


Have questions about Startup Lessons Learned - San Francisco? Contact the organizer

When & Where

Westin San Francisco (Market Street)
50 3rd Street
San Francisco, 94103

Friday, April 23, 2010 from 9:00 AM to 6:00 PM (PDT)

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Startup Lessons Learned - San Francisco
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