STARTUP LAB: Reshiva an eco friendly clothing company

Milwaukee, WI

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Event Details

Today at lab we will be talking with Jeff Behn about his new startup that is just about ready to launch, called Reshiva.

Background
Reshiva is a company that is focused on taking plastics and other materials and turning them into fashionable, hi-tech, hi-quality yoga gear and apparel. On average each of our items removes 10 ½ liter bottles from the waste stream and gives them a new purpose.

Specific topic to get feedback from during lab:
What I am looking for from the lab is getting critical feedback on our "message". Is it clear? does it make sense? does the eco-side of our brand come through?