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Startup Lab: Booth Tag


Thursday, April 25, 2013 from 8:00 AM to 10:00 AM (CDT)

Startup Lab: Booth Tag

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BoothTag Lab Ended Free  

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Today at lab we will be talking with Bill Finn and Tim Grove about their startup Booth Tag.
BoothTag is the mobile app and platform that delivers sales traffic by changing the way people engage with business events! Events connect people with businesses, new ideas, products and other people. 
BoothTag provides the tools and gamification that deliver those connections and qualify business contacts – all on your smartphone. By recognizing and rewarding personal interaction, BoothTag brings attendees into a deeper, more exciting event experience.
Event organizers get  motivated traffic and lead generation that attracts and retains exhibitors. Using BoothTag as part of a total online/in-real-life experience, event organizers can use real-time data to increase their profitability and level-up their event success.
What we're hoping to have help at the lab:
  • Following a hands-on experience with the app and a mock-show environment…
  • From the attendee or exhibitor perspective, what part of the experience or product has real value - that you'd pay for?
  • How can we better monetize the data being generated?
  • How can we position the product message to appeal to three distinct audiences: attendee, exhibitor, event organizer?
  • What online marketing opportunities might be effective to bring prospective customers closer to purchase?
  • Is our product marketing/sales message representing us as clearly or effectively as it can - or are there potential adjustments?
  • Solicit general input on the interface and overall experience.
Have questions about Startup Lab: Booth Tag? Contact Translator

When & Where

415 E Menomonee St
Milwaukee, WI 53202

Thursday, April 25, 2013 from 8:00 AM to 10:00 AM (CDT)

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We continually ask “Why?”

and fervently believe “Why not?”

It’s a brave new world. One which requires a brave new approach to how branding, marketing and business overall gets done. We’ve parlayed our decades of experience and our understanding of the new now into a philosophy and model for helping clients connect with their communities.

Rooted in digital experience strategy and design, we work with clients on finding the right problems to solve and the most effective solutions to solve them, both online and off. All of this is delivered within a collaborative framework and business goal mindset.

In each service offering–Agency: client brand platform solutions, Lab: exploratory ideation and consulting, Studio: new product and platform development–we work to translate ideas into meaningful experiences. Welcome to Translator.

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Startup Lab: Booth Tag
Milwaukee, WI Events

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