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Startup Grind Toronto Hosts Nir Eyal (The Hook Model)

Startup Grind Singapore

Wednesday, January 30, 2013 from 6:30 PM to 8:30 PM (EST)

Startup Grind Toronto Hosts Nir Eyal (The Hook Model)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Grinders Ended $10.00 $1.39
Still Grinding Ended $20.00 $1.79
At the door Ended $25.00 $1.99
OCADU Student (ID required) Ended Free $0.00

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Event Details


Join us January 30, 2013 for our Fireside Chat with Nir Eyal.

Nir Eyal, a two-time Silicon Valley Entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the hook model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.

You can also consider registering for Nir's full workshop at OCADU on the morning of January 31 here.


6:30 - Networking and Pizza

7:00 - Fireside Chat

8:00 - Questions and More Networking



Startup Grind is an event series and website designed to help educate, inspire, and connect local entrepreneurs.  We welcome amazing speakers who shares their stories with our community and tells us what worked, what didn't, and what they'll do differently next time.  It's an amazing opportunity to learn from the best, network with other members of the startup community, and improve your chances of entrepreneurial success.

For more information visit or follow us on twitter @StartupGrind.

Michael Cayley  

Michael Cayley - Director of Startup Grind Toronto    

The founder of both Cdling (pronounced "seedling"), a platform that builds trust between investors, startups, and mentors and the Ontario Cross-border Technology Innovation Ecosystem (OCTIE) study.

Email: | Twitter: @MichaelCayley


Have questions about Startup Grind Toronto Hosts Nir Eyal (The Hook Model)? Contact Startup Grind Singapore

When & Where

OCADU, 7401 (4th floor)
205 Richmond Street West
Toronto, ON M5V 1V6

Wednesday, January 30, 2013 from 6:30 PM to 8:30 PM (EST)

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Startup Grind Singapore

Startup Grind is the world’s startup community, actively educating, inspiring, and connecting founders in over 170 cities.

We nurture startup ecosystems in 63 countries through events, media, and partnerships with organizations like Google for Entrepreneurs.

The cornerstone of our global community are monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies.

Founded in Silicon Valley by Derek Andersen, Startup Grind has now hosted 2,000 fireside chats since its founding in 2010.

To date, Startup Grind has helped 170,000 entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users.

Startup Grind Singapore was founded in May 2012, we are one of the active grass-root startup communities in Singapore.

More info at or tweet us @StartupGrindSGP!

  Contact the Organizer
Startup Grind Toronto Hosts Nir Eyal (The Hook Model)
Toronto, ON Events Business

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